MILES AXLE Translation. Region: Russian Federation –
Source: State University of Management – Official website of the State –
The State University of Management invites you to take part in the II Eurasian Marketing Conference “Marketing of Economic Growth”, which will be held on November 29-30, 2024 at the State University of Management.
The aim of the conference is to discuss the impact of marketing on economic growth in the context of destabilization of political, market and social processes.
The topics of the plenary discussion cover the main areas:
— The role of Russian marketing in overcoming the negative impact of economic sanctions; — Marketing technologies for developing vacant market niches; — Successes and problems of using digital technologies to accelerate sales; — Reasons for the slow development of B2B marketing; — Acceleration of the implementation of high-tech solutions to achieve import independence based on marketing models, technologies and tools; — New industries and areas of activity for marketers.
The conference will include the following sections:
Section 1. Marketing in Greater Eurasia: experience and trends; Section 2. Marketing of innovative products: conquering market niches; Section 3. Development of industrial marketing; Section 4. New digital marketing solutions; Section 5. Loyalty and gamification in marketing; Section 6. Personalization in marketing: finding relevant buyers; Section 7. Marketing technologies in retail and marketplaces; Section 8. Design and capitalization of sustainable brands; Section 9. Development of advertising and PR technologies.
Conference format: mixed. Participation in the conference is free. To participate in the conference, you must register before October 15, 2024.
The conference articles will be published in a collection and submitted to the Russian Science Citation Index. The best articles will be published in a monograph by decision of the organizing committee. Details and particulars in the information letter.
All additional information can be found in the information letter or on the official website of the conference.
II EURASIAN MARKETING CONFERENCE
Subscribe to the tg channel “Our State University” Announcement date: 09/27/2024
Please note: This information is raw content directly from the source of the information. It is exactly what the source states and does not reflect the position of MIL-OSI or its clients.
Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.
We invite you to the II Eurasian Marketing Conference “Marketing of Economic Growth”
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.