MILES AXLE Translation. Region: Russian Federation –
Source: Moscow Government – Government of Moscow –
Find an idea for a business, register your business, learn the basics of marketing and develop a strategy for promoting your personal brand – these and other important knowledge for entrepreneurs can be obtained in“MBM Business School”Any Muscovite who wants to open their own business and run it successfully can become a participant in free classes.
In October, the MBM Business School celebrated its seventh anniversary. During this time, more than 16 thousand people have completed their studies there. Every second graduate opens your own business. Read about how experts help aspiring entrepreneurs to identify their target audience, study the market and modern trends, and work through legal and accounting issues in the mos.ru article.
Come up with an idea and create your own brand
Many people dream of switching from a paid job to their own business in order to freely manage their time, gain financial independence, set goals and achieve results. But starting a business and achieving success is not so easy: it requires not only courage and organizational skills, but also certain knowledge and skills. During the five-day free course at the MBM Business School, students will be helped to find an entrepreneurial idea, taught how to prepare effective presentations, “package” a product or service, analyze the market and promote a brand on social networks.
“Every day, different speakers address the participants of the classes with specific topics. I talk about the importance of social networks for expanding the audience, attracting customers and increasing brand awareness. At the same time, it is better to limit yourself to two or three social networks at first, because you may not have enough time and energy for more. The next important point is to choose a social network that is used more often by the target audience. For example, Odnoklassniki is preferred by older people than users of the social network VKontakte. In addition, during the class, we have time to create a Telegram channel, come up with a name for it and invite the first subscribers,” says Alexandra Lynova, an expert in visual communication in digital and social media at the MBM Business School.
To register for the school, you don’t necessarily have to have a ready-made entrepreneurial idea: anyone who wants to start their own business can join. For the convenience of participants, classes are held in person or online.
“Everyone has entrepreneurial skills, and it’s never too late to change your life. For example, a man over 60 years old became a participant in the last cohort of the MBM Business School. He had worked in journalism all his life, and now he is thinking about his own publishing business. We also had a mother of many children who was inspired by the idea of creating a network of fitness clubs for women with small children. Experts help aspiring entrepreneurs in all matters,” continues Alexandra Lynova.
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Set goals and find mentors
The training at the MBM Business School is structured in such a way that students not only receive theoretical knowledge, but also complete practical tasks and adopt the experience of experts. Thus, the founder and director of the online educational center Diana Ipkeeva came to the MBM Business School a year ago with an already working project, but without a specific understanding of where to move next. Experts helped her refine the concept, formulate the mission and values.
“I always wanted to work for myself, and after moving to Moscow, my husband and I started tutoring Russian and mathematics. As a result, there were so many students that we decided to open our own educational center and attract other teachers. But I didn’t know where to get them, how to train them and employ them. At the MBM Business School, I became convinced that people needed my idea, received tremendous support from teachers and other entrepreneurs, mastered accounting and legal aspects, and learned the rules of marketing,” says Diana Ipkeeva.
After training, the entrepreneur added English to the list of subjects at her educational center, tripled the number of teachers, and the number of students increased several times.
“On this course I found two mentors who still support me. New plans appeared, an understanding of where to grow further, we already have goals planned for two years in advance. I recommend the MBM Business School to anyone who wants to start their own business. These five days are enough to understand whether a person is ready to become an entrepreneur or if it is better for them to work for hire. For those who are not ready, this will help to avoid mistakes and disappointments, and if after the classes a person is strengthened in their desire, they will be informed enough to boldly follow this path,” the mos.ru interlocutor believes.
From maternity leave to entrepreneurship
Participants of the MBM Business School take various industry streams: courses for the self-employed, social business, education, restaurant business, beauty industry, marketplace business and women’s entrepreneurship. The latter is in demand among young mothers.
“My target audience is aspiring female entrepreneurs who dream of being successful in their favorite business. And most of them are mothers who have two, three or even four children. It is important for me to show how a woman can achieve success at a comfortable pace and attract grateful clients, relying on her personal qualities,” says Oksana Sharaya, entrepreneur, coach and women’s trainer at the MBM Business School.
One of her students, working as a marketer at a bank, decided to start her own jewelry business during the coronavirus pandemic. After completing the course, the aspiring entrepreneur created a business project, registered as self-employed, and today is the owner of a successful jewelry brand.
“The main thing in training is the search for meaning. A female entrepreneur must understand what she can bring to this world and who will benefit from it. In classical business, it is absolutely unimportant for an entrepreneur and his target audience to have similar values, but for women’s self-realization it is important. In addition, women, as a rule, have good organizational skills and can be unobtrusive leaders, and they implement these qualities in business, inspiring and supporting their employees,” Oksana Sharaya is sure.
Women entrepreneurs are invited to take part in the MBM mini-intensive
Overcome the crisis and expand your business
Participation in the MBM Business School helps aspiring entrepreneurs to work out an idea, form a concept for their brand, and strengthen their business and personal qualities. Offline stream participants prepare projects that they present at the end of the program — a business plan or strategy for developing their company. For example, fashion designer and head of a shoe fashion house Daria Detkina, studying at the business school in 2018 helped her get out of the crisis and find a new direction in her favorite business.
“Working in one company, I grew from a designer to a creative director. At the same time, private orders began to come in, and I became more and more immersed in the world of entrepreneurship. And after 2014, I finally decided to go into my own business. Fortunately, I quickly found clients, and then a business partner. However, three years later, I realized that I needed to change somehow. Then I learned about the MBM Business School,” says Daria Detkina.
After participating in the program, the fashion designer decided to create not only custom-made shoes, but also limited collections, and provide services to entrepreneurs who want to produce shoes under their own brand. Darya Detkina has a workshop, a production facility with 3D equipment, and a photo studio, and she recently rented another space, where she is currently renovating.
“At business school, they told us how to analyze the target audience, create unique offers, explained accounting and legal subtleties. I save all these lectures and often review them. But the most valuable thing for me in my studies was networking. When you communicate with similarly charged, motivated people, it is very inspiring,” says the mos.ru interlocutor.
The next stream of the MBM Business School will begin offline classes on October 14. You can register for participation by link.
State Budgetary Institution “Small Business of Moscow” also holds free forums, seminars, trainings, conferences for entrepreneurs, which help to improve professional competencies and find like-minded people. You can get advice on opening and running your own business and learn more about measures to support entrepreneurs on the website “Small Business of Moscow”, in person at business service centers and by phone: 7 495 225-14-14.
Support for entrepreneurs is provided within the framework of the national project “Small and medium entrepreneurship and support for individual entrepreneurial initiatives”. More information about this and other national projects implemented in Moscow can be found on a special page.
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Please note: This information is raw content directly from the source of the information. It is exactly what the source states and does not reflect the position of MIL-OSI or its clients.
Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.