MILES AXLE Translation. Region: Russian Federation –
Source: Moscow Government – Government of Moscow –
About 500 new brands joined the Made in Moscow project in the third quarter of 2024. Now more than six thousand Moscow entrepreneurs are participating in the program. They can use a range of offline and online tools for business development. This was reported by Natalia Sergunina, Deputy Mayor of Moscow.
“Since the beginning of the year, entrepreneurs have sold about 100 thousand goods worth 325 million rubles. From July to September alone, this figure reached 170 million rubles, which is three times more than for the whole of 2023,” said Natalia Sergunina.
60 percent of the products this year were sold at major city events, exhibitions, and in brand stores. For example, about 400 Moscow brands presented the goods at the market on Bolotnaya Square as part of the forum-festival “Territory of the Future. Moscow 2030”. The total turnover following the event exceeded 50 million rubles.
Another 40 percent of revenue was generated through online trading. Since January, the project’s branded showcases have appeared on Russia’s largest marketplaces. Enterprises are helped not only to register their pages in online stores, but also to promote the brand through promotions and advertising campaigns.
Another channel for distributing products was the website “Made in Moscow”, which has already been visited by four million users. The site presents more than 29 thousand items of goods – from clothes and shoes to children’s toys and interior items.
In August, as part of the City of Ideas project, residents of the capital discussed development “Made in Moscow” program. In total, over 1.6 thousand initiatives were received from users. 62 of them were selected for implementation as the most promising.
So, online showroom Muscovites suggested to supplementinterviews with company founders, video content, reviews of capital cosmetics, as well as advice from industry experts.
Please note: This information is raw content directly from the source of the information. It is exactly what the source states and does not reflect the position of MIL-OSI or its clients.
Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.