Translation. Region: Russian Federation –
Source: State University Higher School of Economics – State University Higher School of Economics –
Lyceum of the Higher School of Economics was recognized as the winner of the All-Russian Award of the Year – 2024 of the Moscow International Education Fair in the nomination “School of the Year in Digital”. The expert jury highly praised the official website of the lyceum, the activity and engagement of the audience in social networks, and interaction with the media.
The MMSO Award of the Year was created to recognize educational organizations that pay special attention to the formation of their mission and, using digital tools, build communication with the professional community, their employees, students, graduates, parents, founders, and partners.
Who can be nominated for the MMSO Award of the Year?
General education organizations (schools, educational centers)
Organizations implementing secondary vocational education (SVE) programs
Pre-school educational organizations
Educational organizations of higher education
Organizations implementing additional education programs for children
This year, over 550 applications from 81 subjects of the Russian Federation were submitted for 11 award nominations, and over 20 thousand votes were cast in the online voting process.
The awarding of the HSE Lyceum with the prestigious All-Russian prize confirms that an effective system of communication and brand positioning has been built here. Not only official social networks are working — TG channel And community page in VK, but also separate thematic channels – “Lyceum applicants“for applicants, channel of extracurricular activities and events”Lyceum frequency” A channel for the professional community has been launched “Lyceum to schools“There is a network of channels of the Lyceum Olympiad Camps (LOS(ь)) – an off-site additional educational program organized jointly by the Lyceum and Faculty of Pre-University Training Vyshki. The Lyceum Olympiad Camp also became a finalist for the “MMSO Award of the Year” in the nomination “Brand of the Year in Supplementary Education”.
“Communication is the most important component of success for us. The extent to which we are open and understandable to our future applicants and their families determines their choice of the Lyceum, and subsequently our university, to implement their educational trajectory,” says Valentina Setezheva, Deputy Director of the HSE Lyceum. “The building of trusting relationships and the preservation of an atmosphere of co-creation within the Lyceum depend on how close we are to our Lyceum students, how much we support their initiatives, including in the media space. Our internal professional growth also depends on how open we are to the teaching and expert community, because dialogue, exchange of experience and knowledge allows us to adopt best practices and solve tasks more effectively.”
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