Source: GlobalData
Cisco displays versatility in collaboration at Cisco Live Amsterdam 2025, says GlobalData
Posted in Technology
Cisco Systems (Cisco) announced new capabilities for collaboration targeting hybrid work, contact centers, and devices at Cisco Live Amsterdam 2025. They demonstrate Cisco’s ability to address the evolving needs of organizations in a changing technology landscape, says GlobalData, a leading data and analytics company.
Gregg Willsky, Principal Analyst, Enterprise Technology & Services at GlobalData, says: “Cisco continues to aggressively strengthen its hybrid work, contact center, and device capabilities. Collectively the announced features make employees more productive and allow organizations to raise customer satisfaction by delivering a better customer experience.”
Cisco has already established itself as a premier vendor for enhancing hybrid work with AI-driven tools and has long cultivated an engineering mindset resulting in products that demonstrate real ingenuity. The round of announcements at Cisco Live Amsterdam 2025 only serves to further cement that position. They support the mantra adopted by Cisco and its rivals – to make workers more productive.
Willsky adds: “The announcements addressing the contact center are also significant. Lately, contact centers have been undergoing a profound transformation with the concept of a ‘contact center’ yielding to the broader concept of ‘customer experience’. With the capabilities unveiled at the event, Cisco continues to help organizations make the transition while supporting the needs of both agents and supervisors.”
The prominence Cisco has placed on the device experience is a key differentiator. The overarching theme of Cisco’s device strategy is not to merely provide technology, but instead to drive simple, inclusive experiences through technology. Cisco recognizes that devices support reimagined office designs that are meeting-oriented and let workers communicate and collaborate from anywhere.
Willsky concludes: “Cisco is riding the winds of change that have swept across team collaboration platforms. The COVID-19 pandemic drove the ascent of these platforms, and competitors responded with successive rounds of feature wars. Cooler heads eventually prevailed, and a ‘truce’ was issued in the form of interoperability between rival platforms. Now, things have come full circle to a degree with competitors reaching deep into the AI ‘treasure trove’ and circulating AI features platform wide. Cisco is seeking to separate itself from the pack by touting AI innovations across both Webex software and hardware. Coupled with long-standing expertise in collaboration, networking, and security, Cisco enjoys a unique competitive position.”