Translartion. Region: Russians Fedetion –
Source: State University Higher School of Economics – State University Higher School of Economics –
X5 Group and the Higher School of Business of the National Research University Higher School of Economics are relaunching a joint master’s program. The name “Retail Management” was changed to “B2C Business Management: Technologies and Innovations”, completely revising the program’s content. Now students will focus on studying customer experience, new technologies and innovations in management – those competencies that are most in demand in modern business.
B2C Business Management: Technologies and Innovations” will be the first specialized master’s program that trains leaders in retail and e-commerce. The training, taking into account all the latest trends, will be built around three main blocks – customer experience, new technologies, organizational and operational innovations. Among the disciplines offered to students: Data Science, Business Analytics, Digital Platforms, Digital Marketing, Customer Experience Management in an Omnichannel Environment.
The program is built on the “experience first” principle. This approach combines academic depth and practical experience: the courses are taught by teachers from the Higher School of Business of the Higher School of Economics, as well as invited teachers-practitioners who hold senior positions in the retail sector. X5 Group top managers actively participate in the program, conducting special courses, lectures, master classes and organizing practice, which allows you to gain knowledge first-hand.
The Master’s program is focused on solving real cases and business problems – during the training, students will master specific methods of working with the consumer sector, omnichannel business and modern retail, develop strategic thinking and leadership skills. Graduates are in demand in leading companies in the field of retail and e-commerce, in the financial services sector and FMCG companies, occupying leadership positions. The program is also suitable for those who run their own business, or have been working in retail for a long time, but want to master innovative approaches and grow in their career.
“Modern retail is speed, adaptability, technology and innovative solutions. Russia has long been not just following trends here, we set them, creating unique digital services and the best customer experience in the world. Young professionals are increasingly choosing retail – last year, the number of employees aged 18 to 24 at X5 increased by 12% and amounted to more than 43 thousand people. Because here there is an opportunity to grow and develop your skills in many areas – from the use of machine learning and artificial intelligence tools to managing complex operational processes and systems. In a joint program with the HSE, we have combined all our experience, expertise and accumulated knowledge. Thus, students can adopt what the most advanced retailers, including, of course, X5 as a leader in this field, have been developing for years in different areas. And we, in turn, are very interested in young specialists, so we invest in their development from the very beginning,” said Vladimir Salakhutdinov, Chairman of the Academic Council of the program, First Deputy General Director of X5 Group.
Academic Director of the Master’s Program, Associate Professor of Practice at the Higher School of Business, National Research University Higher School of Economics
“We have updated the curriculum structure of the joint Master’s program with X5 Group, placing an emphasis on project-based learning. Consulting projects, group assignments, and internships will help students form an impressive portfolio in two years for successful career development or launching their own project. Modern teaching methods, elective courses, and extracurricular activities will help develop the necessary management competencies and skills. X5 Group’s participation in the program not only guarantees the relevance of the knowledge gained, but also the integration of students into the professional community through guest lectures, excursions, and round tables.”
Reception of documents for applicants to the program in 2025 will be held from June 19 to August 15: this year, 63 places are open for students from Russia and one for students from foreign countries. X5 will provide grants for the best students to study.
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