Translartion. Region: Russians Fedetion –
Source: State University of Management – Official website of the State –
The Institute of Marketing invites you to participate in the traditional student competition Brand Education.
The competition has become a reflection of the global and domestic economy’s aspirations for responsible consumption and sustainable development. It brings together creative students and high school students interested in developing professional competencies in the field of creating and promoting sustainable brands.
To participate in the first stage of the competition, you must register before April 7 and send your project work to brandeducation@yandex.ru.
Competition directions and nominations:
University brand promotion: media activity – promoting the university in the digital environment (posting press releases, maintaining social media pages, etc.); television activity – videos about the university, department, etc.; advertising activity – posting posters, distributing leaflets, leaflets and other advertising materials; PR activity – positioning the university in online and offline media, strengthening its reputation, interacting with target audiences. Social entrepreneurship: civic initiatives, socially significant projects, development of volunteerism and volunteer work; environmental projects; Internet startups aimed at developing universities; sustainable business development projects. Initiatives of the year: green technologies in the organization’s infrastructure; sustainable packaging in the culture of responsible consumption; sustainable design and environmental responsibility; creative poster for social advertising.
Participants of the competition can indicate one or several nominations when registering. The jury will evaluate the projects and publish a list of the lucky ones who made it to the finals on April 17.
The second stage (final) of the competition will be held from April 18 to 30 in person at the Department of Services Marketing and Brand Management of the Institute of Marketing.
Details about the competition are available on the Brand Education Telegram channel https://t.me/brand_education.
The competition is organized by the Department of Services Marketing and Brand Management of the Institute of Marketing, which traditionally studies the problems of forming and developing sustainable brands, and trains specialists in the field of their design and capitalization.
Subscribe to the TG channel “Our GUU” Date of publication: 03/26/2025
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