Translartion. Region: Russians Fedetion –
Source: Peter the Great St Petersburg Polytechnic University – Peter the Great St Petersburg Polytechnic University –
The finalists of the All-Russian Youth Competition of Strategic Communications “INTEGRAPH”, founded on the basis of the School of Communications of the National Research University Higher School of Economics, have been determined. The Polytechnic team was shortlisted. In the final, it will present its solution to leading experts in the field of communications. The jury includes representatives of leading companies: VK, Avito, Unilever Rus and Health
A total of 714 students from 64 universities and 24 cities of Russia took part in the competition. Five teams in each direction from St. Petersburg, Kirov, Saratov, Volgograd, Nizhny Novgorod, Rostov-on-Don, Voronezh, Krasnoyarsk and Moscow made it to the finals.
The Polytechnic team consists of fourth-year students of the Higher School of Industrial Management of IPMEiT: Yulia Mikhailova, Nikita Nikolaev, Ksenia Sergeeva and Fyodor Cherukhin.
“INTEGRAPH” is held in two stages – at the first, correspondence stage, student teams developed a communication campaign strategy for a partner brand and sent it to experts for evaluation. The teams were presented with four business tasks from the largest Russian brands to solve. Ahead of the students is the second stage of the competition – open defenses, which will be held on April 22 in Moscow.
Participation in the competition was a great opportunity for us to test our strengths and immerse ourselves in real cases. The final is not only a joyful event, but also confirmation that our efforts were not in vain. We are looking forward to an interesting exchange of experience, new acquaintances and, of course, vivid impressions from the final, – shared Yulia Mikhailova.
The finalist teams will present their solutions to industry experts and also complete additional tasks prepared by the competition organizers.
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