Translartion. Region: Russians Fedetion –
Source: State University of Management – Official website of the State –
On April 17, 2025, the State University of Management will host the IV All-Russian scientific and practical conference with international participation “Library Marketing 360°”, organized by the Scientific Library of the State University of Management and the Knorus publishing group, with the support of the Section on Library Management and Marketing of the Russian Library Association and the University Book journal.
The purpose of the conference: exchange of experience in the field of library marketing, study of effective channels for attracting readers, analysis of the resource component and current marketing tools in libraries.
The main areas of work of the conference:
Artificial intelligence tools in library marketing; Patriotic education as an aspect of library marketing activities; Formation of an inclusive library space; Development of creative thinking of library staff; Gamification in library project activities; Marketing in librarianship (library as a brand, library marketing trends, work with social media, organization of library space).
The target audience is employees of public, scientific and university libraries.
We invite students, postgraduates and graduates to take part in the work of the youth section.
You can register and find out more information on the conference website.
Subscribe to the tg channel “Our State University” Announcement date: 04/7/2025
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