Translation. Region: Russian Federal
Source: Peter the Great St Petersburg Polytechnic University – Peter the Great St Petersburg Polytechnic University –
The 19th All-Russian scientific and practical conference “PR and Advertising Technologies in Modern Society” was held in the White Hall of the Polytechnic University. This year’s theme “Engineers of Meanings in Discourses of Strategic Sovereignty” was dedicated to the 80th anniversary of Victory in the Great Patriotic War.
The grand opening of the title conference of the Higher School of Media Communications and Public Relations of the Humanitarian Institute began with a minute of silence in memory of the fallen heroes. Then, the Vice-Rector for Youth Policy and Communication Technologies of SPbPU Maxim Pasholikov and the Director of the Humanitarian Institute Natalia Chicherina addressed the participants and guests of the event with words of welcome.
This year, the conference topic is unusually relevant. This is due to the fact that our university became the winner in the “Priority 2030” program (entered the first category) and today must solve very serious problems facing the entire country: to ensure the technological leadership of the country. Do humanities scholars have the opportunity to influence these processes? The answer is undoubtedly yes. The field of advertising and public relations itself is so technological today that it is difficult to separate it from the issues of achieving strategic and technological leadership, – noted Natalia Vasilievna.
Presenters Daria Shevchenko and Nikita Sokol, 1st and 3rd year students of the Advertising and Public Relations program, spoke about a special conference project – the art exhibition “Victory Day”, which was prepared by students and teachers of the Higher School of Music and Sociology of the State University of Culture.
Awarding the winners, the director of the Higher School of Music and Social Sciences Marina Arkannikova noted the level of professionalism of the works: Victory in the Great Patriotic War is one of the key events in the history of Russia and the entire Russian world. For all of us and for the country, Victory Day is a memory of the millions of those killed, a symbol of national unity, a tribute to veterans, historical memory and pride that we are obliged to pass on from generation to generation.
More than 300 experts from different countries participated in the business program. Plenary reports were presented by three scientists. Professor of the St. Petersburg State University, President of the Association of Public Relations Teachers Dmitry Gavra spoke about the concept of national communication sovereignty. Associate Professor, Director of the Higher School of Social Sciences and Public Relations, Member of the Expert Council of the State Duma Committee on Youth Policy Marina Arkannikova presented a report “Cultural Sovereignty in Development Discourses”. Member of the Executive Council of the Russian Public Relations Association, political consultant, media technologist Alena Avgust presented an unconventional approach to reading the 809th decree.
The plenary session left a strong impression on me. All three speakers demonstrated deeply developed topics on current communication problems in modern conditions. And although there was little “cross” discussion or controversy, I liked how the speakers consistently presented their positions. In general, the conference successfully combined theoretical depth with a practical focus, – noted first-year student of the Advertising and Public Relations program Irina Pyatnitskaya.
The work continued panel discussions “Engineers of meanings as subjects of memory politics and identity politics”, “Modern AI technologies in development discourses”, “80 years of Victory in the collective memory of generations”.
An important point of the business program of the second day was the round table “Synergistic wars in national discourses. Representation of the SVO in the politics of memory”, prepared jointly with the All-Russian Public Opinion Center (VTsIOM) and fighters of the special military operation. Participants discussed issues of the features of cognitive, mental wars, the preservation of historical memory and the formation of a communicative heritage about the SVO.
In addition, student sections were held for students, postgraduates and young scientists. The conference ended in the White Hall of SPbPU, where the evening “Engineers of Victory” was held, dedicated to the memory of polytechnicians – participants of the Great Patriotic War.
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