MIL-OSI China: FIBA launches new initiative to reward 3×3 teams

Source: People’s Republic of China – State Council News

Basketball’s world governing body FIBA announced Monday the launch of the FIBA 3×3 Team Performance Support Program to reward teams participating in the FIBA 3×3 Pro Tour circuit.

With a record-breaking 2024 in terms of digital engagement and fan growth of 3×3 basketball, FIBA provides financial support to eligible teams, based on consistent engagement in the Pro Circuit and adherence to program guidelines.

Ozawa Ryo (R) of Japan guards against Haribon Agbalo Espinosa of Singapore during the FIBA 3×3 Basketball Asia Cup men’s quarterfinal match between Japan and Singapore in Singapore, March 30, 2025. (Photo by Then Chih Wey/Xinhua)

“This program is a key step in our strategic development of the FIBA 3×3 Pro Circuit,” said Alex Sanchez, Managing Director of FIBA 3×3. “By supporting high-performing teams with additional resources, we are strengthening the overall competitiveness of the circuit and helping build the foundations for future Olympic success.”

Participating teams will have the opportunity to take part in a series of promotional and community engagement activities throughout the season, ranging from coaching clinics and media appearances to fan-focused events.

FIBA said the new Reward Program “underscores a long-term strategic vision: to build a sustainable and professional ecosystem where elite players are empowered to perform at the highest level, inspire new generations, and elevate the sport on the world’s biggest stage.”

“This is about more than just financial support,” added Sanchez. “It’s about giving the top teams the tools and recognition of their role as ambassadors of the game and leaders in the global 3×3 basketball movement.”

MIL OSI China News