Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
ZHENGZHOU, May 13 (Xinhua) — Chinese beverage company Mixue Bingcheng plans to open its first single-origin coffee shop in Brazil this year and increase imports of agricultural products from the country, the company said Monday.
According to a memorandum of understanding signed between the company and the Brazilian Trade and Investment Promotion Agency, the company will expand imports of coffee beans, fruit products and other agricultural products from Brazil.
Mixue Bingcheng plans to purchase agricultural products from Brazil worth at least 4 billion yuan (about $550 million) over the next three to five years, said Tian Zezhong, head of the Chinese company’s Brazilian branch.
In addition, Mixue Bingcheng plans to open a plant in Brazil, which will provide 25,000 jobs for local residents.
Mixue Bingcheng was founded in 1997 and has 46,479 stores worldwide as of the end of 2024. The company’s entry into the Brazilian market is driven by growing demand for high-quality coffee beans and is an example of the growing and diversifying trade partnership between China and Brazil.
China has been Brazil’s largest trading partner for many years. At the same time, Brazil is China’s number one trading partner in Latin America. Bilateral trade exceeded $180 billion in 2024.
“Mixue Bingcheng reflects the growing trend of Chinese beverage companies going global. Through supply and distribution around the world, these brands offer consumers affordable premium beverages,” said Chen Zhenjie, deputy head of the China Food Industry Association. -0-