Translation. Region: Russian Federal
Source: Government of the Russian Federation – An important disclaimer is at the bottom of this article.
The First International Online Sales Fair of Russian Brands in Moscow. Dmitry Chernyshenko greeted the participants of the Festival-Fair
The First International Online Sales Fair of Russian Brands. Dmitry Chernyshenko presented blogger Yang Runxin with a certificate for her contribution to strengthening Russian-Chinese trade and economic relations, especially in promoting and popularizing the national brand “Made in Russia” in China
The first International Online Sales Fair of Russian Brands in Moscow. The event was joined via videoconference from Harbin by Liang Huiling, General Director and Governor of Heilongjiang Province, and Sergey Linnik, Consul General of the Russian Federation in Harbin
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The First International Online Sales Fair of Russian Brands in Moscow. Dmitry Chernyshenko greeted the participants of the Festival-Fair
On May 17, the first International Online Sales Fair of Russian Brands was held in Zaryadye Park in Moscow. At the same time, the Made in Russia festival and fair was officially launched in Harbin, and will last until May 21. The participants of the event were united by a joint teleconference.
The event is being implemented under the program for promoting domestic products under the national brand “Made in Russia,” approved this year by order of Russian President Vladimir Putin.
Deputy Prime Minister of Russia Dmitry Chernyshenko assessed the exhibition and welcomed the participants of the festival-fair. He emphasized the historical connection between the peoples of Russia and China and noted the importance of supporting such events to strengthen bilateral relations.
“This event unites two wonderful cities – Moscow and Harbin. But most importantly, it strengthens the connection between two great nations, which throughout their long history have stood hand in hand, shoulder to shoulder, supporting each other, developing friendship and cooperation. This wonderful event, connecting our nations, has been held for several years with the support of the Russian Export Center. The importance of the festival-fair “Made in Russia” was especially noted by the leaders of our countries – Russian President Vladimir Vladimirovich Putin and Chinese President Xi Jinping at a recent meeting held in the Kremlin on May 8, which emphasized the desire to further develop bilateral relations. The last festival-fair was also a great success, largely due to the personal visit of President Vladimir Vladimirovich Putin to the exhibition in Harbin,” said Dmitry Chernyshenko.
The Deputy Prime Minister wished the participants successful work, new business contacts and expressed hope for the further development of Russian-Chinese cooperation within the framework of the Intergovernmental Commission for the Preparation of Regular Meetings of Heads of Government.
He also presented blogger Yang Runxin with a certificate for her contribution to strengthening Russian-Chinese trade and economic relations, especially in promoting and popularizing the national brand “Made in Russia” in China.
More than 60 manufacturers from various regions of Russia took part in the online fair in Moscow. Dmitry Chernyshenko got acquainted with the products presented at the exhibition and expressed gratitude to the participants for their contribution to strengthening international relations, emphasizing that they use their reputation and audience to achieve this important goal.
Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to the Russian Federation Zhang Hanhui thanked the organizers for their support and regular holding of the fair, which provides opportunities for enterprises and attracts more and more participants. He noted that President Xi Jinping recently successfully visited Russia and this 11th visit, during which the need for further development of bilateral relations was emphasized, was evidence of excellent contacts between the leaders of the two countries.
The event included live broadcasts on the international e-commerce platform. During them, Chinese residents were presented with more than 100 product items: chocolate, waffles, seafood, cereals, honey, flour, jams, birch sap, chicory, pickled cucumbers and other food products and drinks. They were also presented with various cosmetics, household chemicals and toys for children.
“The fairs in Moscow and Harbin will help Chinese consumers get acquainted with the widest possible range of high-quality goods from Russia, discover new brands, and Russian companies will not only increase their recognition in the B2C segment, but also establish business contacts with the largest distributors in China. As a result of the already held festivals and fairs, entrepreneurs have concluded export contracts worth over 4.5 billion rubles. In order to gain a foothold in the market and take substantial steps towards increasing sales, today we are developing, together with our Chinese partners, a trade infrastructure for promoting Russian products under our national brand. Thus, we are opening national expositions, permanent offline and online retail outlets. All this, undoubtedly, works together to increase the recognition of Russia, its culture, as well as to increase trust and interest in our products,” said Veronika Nikishina, General Director of the Russian Export Center.
The opening ceremony of the festival-fair was also attended by Deputy Chairman of the Federation Council Nikolai Zhuravlev, Ambassador Zhang Hanhui, Deputy Chairman of the China Council for the Promotion of International Trade Li Qingshuang and blogger Yang Runxin. Heilongjiang Province Governor Liang Huiling and Consul General of the Russian Federation in Harbin Sergey Linnik joined the event via video link from Harbin.
The online fair of Russian goods in Moscow was organized by the Ministry of Industry and Trade of Russia, the Russian Export Center (VEB.RF Group), the Roscongress Foundation, the Agency for Strategic Initiatives and the Moscow government with the support of the China Council for the Promotion of International Trade. The general partner of the fair is the Moscow Export Center.
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