Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
Khabarovsk, May 21 /Xinhua/ — “We attach great importance to developing sales in the Chinese market; since 2011, the bulk of Baltika deliveries to China have been carried out from the plant in Khabarovsk. During this time, exports from Khabarovsk Krai to China have increased 15-fold,” said Roman Degtyarev, director of the Baltika-Khabarovsk branch (a branch of the Russian brewing company Baltika in Khabarovsk), in his speech at the session “Agroexport: How to Sell in China,” held on May 19 as part of the Russian-Chinese Forum.
R. Degtyarev told the forum participants about the company’s successful experience in entering the Chinese market. “We have been long-standing partners with China: regular export of Baltika has been carried out here since 2001, and during this time, deliveries have increased dozens of times.”
According to him, in order to expand Baltika’s presence in the Chinese market and certify the quality of its products, the company underwent voluntary certification “Made in Russia”. A network of representative offices was deployed in the country and abroad, including in the Chinese cities of Beijing and Harbin. Taking into account the preferences of Chinese consumers, in 2024 the company released the Baltika Bolshoy Medved brand specifically for the Chinese market.
The Baltika-Khabarovsk enterprise, launched in April 2003, is the largest producer of beer and soft drinks in the Khabarovsk Territory. The annual capacity of the plant currently amounts to 230 million liters. The bulk of deliveries to the countries of the Asia-Pacific region comes from China.
On May 19, a two-day Russian-Chinese forum dedicated to cooperation between the two countries opened in Khabarovsk. More than 3,000 applications were received from representatives of business, government bodies, and creative industries of Russia and China to participate in the forum. –0–