MIL-OSI Russia: China’s digital sales rise thanks to subsidies

Translation. Region: Russian Federal

Source: People’s Republic of China in Russian – People’s Republic of China in Russian –

Source: People’s Republic of China – State Council News

BEIJING, May 23 (Xinhua) — China has seen an increase in sales of digital products in recent months, helped by a government-backed subsidy program, the Ministry of Commerce said Friday.

As of Thursday, more than 48 million consumers had participated in the program, purchasing a total of 51.48 million items worth about 143.3 billion yuan (about 19.9 billion U.S. dollars), according to data released by the department.

It is indicated that from January to April, the total volume of retail sales of communication equipment in enterprises with a turnover above the established limit increased by 25.4 percent in a year-on-year comparison, taking first place in terms of growth rates among 16 main categories of consumer goods.

China’s Ministry of Commerce said the policy of subsidizing digital purchases has helped shift demand to mid- and high-priced products. Independent research showed that sales of smartphones priced between 2,000 and 4,000 yuan increased 13 percent year-on-year in the first four months of this year, while sales of smartphones priced between 4,000 and 6,000 yuan jumped 43 percent year-on-year.

The subsidy program was launched by China in January 2025 as part of a broader effort to boost domestic consumption. Under the program, consumers who purchase smartphones, tablets, smart watches or wristbands priced below 6,000 yuan each are eligible for a subsidy of 15 percent of the sales price, up to a maximum of 500 yuan each.

The program applies to both domestic and foreign brands. –0–

MIL OSI Russia News