Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
June 26 at the Green Market of the Made in Moscow project on Bolotnaya Square Roskachestvo will celebrate the 10th anniversary of the Russian sign. Guests will enjoy a business program, master classes, and entertainment for children and adults.
How to choose quality products and what does “organic” and “eco” mean
As part of the business program, participants will be able to listen to a lecture by the head of Roskachestvo, Maxim Protasov, dedicated to the issues of quality of processes, goods and services, as well as presentations by experts from the National Institute of Quality on the basics of a healthy lifestyle.
Particular attention will be paid to the issues of choosing quality products. Thus, Liliya Kotelnikova, Director of the Research Department of Roskachestvo, and honey sommelier Alexey Mikhalev will explain how to distinguish natural honey from counterfeit. Roskachestvo experts will explain the benefits of functional food products and how plant products differ from vegan and vegetarian ones.
At the final lecture, Vladimir Uvaidov, Director of the Department for Development of Organic and “Green” Products at Roskachestvo, will talk about trends in this area. City residents will learn what is hidden behind the “organic” and “eco” labels and will learn to distinguish real organic products from marketing gimmicks. Listeners will be invited to take part in a quiz with prizes.
Choose the best wine routes in Russia and taste chocolate
At 16:30 on the main stage of the Green Market, Olesya Latysheva, Director of the Department of Research and Promotion of Domestic Wine Products of Roskachestvo, Head of the Wine Guide of Russia project, will reveal the secrets of the best wine routes, and will also raffle off project catalogs and branded products.
In the evening from 18:00 to 20:00, those interested will be able to join the educational block events dedicated to employment and career development. During the lecture “One in a Million”, Evgeniya Gankina, Director of the Department of Organizational Development of Roskachestvo, will tell how to write a successful resume and pass an interview. Marina Polozhishnikova from the Plekhanov Russian University of Economics will touch on the topic of training quality specialists and their career prospects. Head of the Digital Expertise Center of Roskachestvo Sergey Kuzmenko will give a lecture on manipulative techniques in games and ways to protect against them.
In addition, at the master classes, everyone will be able to reveal their creative potential. In honor of the birthday of the famous chocolate bar “Alenka”, everyone will try the brand’s classics and new products, including fruit cookies, gingerbread dessert, waffles with milk filling and much more.
Create an ice cream design and learn to juggle
You can feel like a honey connoisseur at the tasting, during which visitors will evaluate different varieties and learn how to distinguish the real product from a fake. In addition, the site will host a master class on decorating popsicles. Under the guidance of an experienced decorator trainer, participants will create their own ice cream design.
Interactive entertainment awaits guests in the outdoor area. Here they can take photos with life-size puppets representing products with the Russian quality mark, join a juggling master class and do bright face painting. The tasting area will feature lemonades and kvass of the famous brand — holder of the Russian quality mark. Guests will be able to win memorable prizes and receive guaranteed gifts.
In addition, the program includes a theatrical performance, live music, sports activities and a presentation of the book “A Box to Baikal” by the young author Sofia Vladimirova.
All festive events are free, admission is free.
Roskachestvo is a national quality monitoring system, the main goal of which is to improve the quality of life of Russian citizens. In accordance with the order of Russian President Vladimir Putin to develop mechanisms to stimulate producers to produce high-quality food products, the state quality mark was revived 10 years ago. The task of awarding it to the best domestic products based on the results of research is assigned to Roskachestvo.
“Made in Moscow”— a project to promote local brands. Today, there are already more than seven thousand of them. On the project’s website, you can find more than 34 thousand products created in the capital. Entrepreneurs receive free support measures — from participation in major city events to information support.
Project “Summer in Moscow”— the main event of the season. It brings together the most vibrant events of the capital. Every day, charity, cultural and sports events are held in all districts of the city, most of which are free. The Summer in Moscow project is being held for the second time, and the new season will be more eventful: new, original and colorful festivals and events will be added to the traditional ones.
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