Translation. Region: Russian Federal
Source: State University of Management – Official website of the State –
A student from the State University of Management took third place in the youth award at the largest marketing and advertising festival Silver Mercury.
The competition brought together 144 projects from participants from 15 cities in Russia and other countries, since all defenses took place online, this allowed us to go beyond geographical boundaries.
As part of the competition, talented students and creators solved real business cases and received expert assessment. The tasks for the participants were set by Magnit, SIBUR, Avito, Samolet, the TV channel “Friday!” and GPM Reklama, whose representatives closely followed the progress of the competition, participated in the discussions and already at the early stage of voting began to discuss the possible implementation of ideas.
The project of 3rd year student of the State University of Management Dmitry Trofimov took third place in solving a case from Avito on attracting subscribers to the company’s social networks using a digital project.
“I suggested creating a clicker game based on Telegram and came up with a bright character for the brand – the parrot Otiv. The application provided a system of motivation, bonuses and internal competitions aimed at engaging and retaining players. In addition to the game, an outreach strategy was thought out. The jury appreciated the boldness of the approach and creativity, and also noted that Otiv has every right to become a full-fledged Avito mascot,” Dmitry shared.
We congratulate our student on his award and wish him inspiration, new ideas and further success!
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