MIL-OSI Russia: Potential for the development of Russian business education: a meeting with representatives of the VkusVill company was held at the State University of Management

Translation. Region: Russian Federal

Source: State University of Management – Official website of the State –

On June 25, 2025, an introductory meeting of the university management with representatives of the VkusVill Joint Stock Company was held at the State University of Management.

During the meeting, the founder and co-owner of the Vkusvill retail chain Andrey Krivenko briefly spoke about the company’s history and its main principles, cooperation with Roskachestvo and clients among medium-sized businesses, which today is about 500-600 companies. The guest expressed interest in cooperation with universities in the field of business education.

Rector of the State University of Management Vladimir Stroyev expressed a reciprocal interest and spoke about the history of the business school at our university, in particular about the Business Games Center, which operated in the 1980s, about the outstanding economists Dmitry Lvov, Georgy Kleiner and Sergey Glazyev, who always focused on the domestic economy in their work.

“Unfortunately, many universities of the new era that were engaged in business education were oriented towards the West. GUU was always against such a scheme, although it established strong partnerships. For example, we had a Russian-Dutch faculty for a long time. But we never worked for the brain drain,” the rector said.

Vice-Rector Dmitry Bryukhanov also recalled that it was at our university that the first Russian textbook on business management was written. Dmitry Yuryevich spoke about the foreign internships that the State University of Management offers to graduates of the presidential management training program, and expressed interest in opening a master’s program taking into account the VkusVill methodology.

The parties exchanged contacts and agreed to define working groups to specify areas of potential cooperation in the development of Russian business education. After which the guests were given an introductory tour of the SUM territory.

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