Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
An unusual photo exhibition will open in the courtyard of the Museum of Moscow on July 5. This is a visual dedication to modern tour guides — people who show the capital from new angles to city residents and travelers every day. You can see the exhibition until August 31. Admission is free.
“It is thanks to the guides that we see Moscow in all its beauty and diversity. The city highly values their professionalism, knowledge, energy and love for their work. Mosturism supports the excursion community, unites it and helps improve the quality of excursion services in the capital, including holding professional skills competitions, unique shows and events at cultural heritage sites. More than 1.5 thousand guides have already been certified in the city,” said Alexander Chernov, head of the department for the coordination of tourist and excursion activities of the autonomous non-profit organization “Project Office for the Development of Tourism and Hospitality of Moscow.”
The heroes of the new exhibition project are 18 Moscow tour guides. Their favorite places and length of service are indicated next to their portraits on the stands. In addition, a short description of one of the routes is given, and a QR code is posted that leads to the guide’s personal page on the Russpass service. There you can learn more about their excursions and book a specific walk.
“The Museum of Moscow is one of the oldest in the capital, and since its foundation, our relations with the city and research work have not been limited to exhibition projects. Since 1946, the museum has had a city excursion bureau, and today our guides create and conduct excursions along a variety of routes – from Ostozhenka to Zelenograd and Kapotnya. In addition, we train new guides at our school “Moskvaguide” and are happy when they receive accreditation and continue working on the streets of the capital. Therefore, a project that brings to the forefront the work of independent guides who find professional self-realization through love for the city is especially close to us,” said Anna Trapkova, General Director of the Museum Association “Museum of Moscow”.
The goal of the project is not only to show the work of tour guides, but also to inspire new storytellers to create original and interesting routes, to emphasize the importance of this work for preserving cultural heritage. And also to remind how many amazing stories of Moscow are waiting to be explored.
The exhibition is not the only way to popularize the profession of a guide and intracity tourism. Since 2020, Mosturism has been holding the “Show Moscow!” competition. Anyone can take part and suggest an original route — from professional guides to amateurs. Until July 14, city residents vote for the best option on the project’s website “Active Citizen”. 60 versions of thematic walks in 12 districts of Moscow made it to the finals, and in total this year a record number of works were submitted to the competition – more than 800.
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