MIL-OSI Russia: How Muscovites Help Children with the Million Prizes Loyalty Program

Translartion. Region: Russians Fedetion –

Source: Moscow Government – Government of Moscow –

Loyalty program participants “A Million Prizes” can use the points earned for participating in city electronic projects to help children. This is an important contribution to the work of organizations that fight every day for the health, safety, and happy future of young Muscovites. Since this opportunity appeared in 2020, city residents have transferred over 206 million rubles to charitable foundations. They actively participate in the charitable initiative, supporting more than 30 organizations that help children with serious illnesses and facilitate the adaptation of adopted children in new families.

Recovery from chemotherapy and help with socialization

Charitable foundations and the Million Prizes program help children get on the road to recovery. The program involves organizations that give hope to seriously ill children by providing them with access to life-saving treatment — they direct funds toward complex surgeries, organ transplants, and expensive medications for young patients with the most severe diagnoses.

So, fundraising Charity Fund “Rusfond” created a unique model for collecting funds for the treatment of children. On the site you can learn the history of the child and his illness, as well as see a report on the funds donated for his treatment. Charity Foundation “Life Line” provides restorative treatment after chemotherapy and bone marrow transplantation, rehabilitation of children with pathologies of the nervous system and musculoskeletal system, as well as laser treatment of vascular pathologies. Movement is Life Foundation provides comprehensive support to wards with cerebral palsy (CP) and various consequences of damage to the nervous system, paying for treatment in specialized clinics. Every donation to these organizations is a real chance for a child to return to normal life.

No less important is the support of those who work with children with special needs. Funds “Downside Up”, “Love Syndrome”, “Adele” and others create early intervention and support programs, helping children with various complex diagnoses to learn and socialize. Thanks to the participants of the Million Prizes loyalty program, these children receive the necessary rehabilitation.

There are also organizations that make the world of the younger generation brighter. For example, the foundation “Illustrated Books for Little Blind Children” creates tactile books for blind and visually impaired children, and an autonomous non-profit organization “School of Heroes”, which provides assistance and support to people with disabilities, and develops the creative and intellectual potential of children with mental disabilities.

Counseling parents and protecting children’s rights

A special place is occupied by funds that protect the rights of orphans and help them find a family. Charitable foundation “Find a family” has been training future adoptive parents for over 11 years and helping families who have taken in children from orphanages to cope with various difficulties.

Fund “Family together” creates free family homes and rooms at children’s hospitals where young patients can stay close to their parents during long-term treatment. National Foundation for the Prevention of Cruelty to Children carries out rehabilitation of children who have experienced severe negative experiences and provides advisory assistance to their parents.

How to get involved in charity

To contribute to a good cause, you need to log in to the site “A Million Prizes” by using account on the mos.ru portal, open “Incentives” section and go tocategory “Charity”. Then you need to select a card of a charity organization, specify the number of points and click on the “Place an order” button. In one click, you can transfer from 500 to five thousand city points received for participating in city electronic projects. The number of transfers is not limited. One point is equal to one ruble.

“A Million Prizes”— a website where Muscovites can use city points to receive goods and services from more than 400 partner organizations. The loyalty program allows you to use accumulated points to receive discounts in stores, cafes and restaurants, purchase tickets to theaters and museums, as well as top up your Troika transport card and your parking account in the Parking of Russia app.

The project is being developed by the State Institution “New Management Technologies” andDepartment of Information Technology of the City of Moscow.

The creation, development and operation of the e-government infrastructure, including the provision of mass socially significant services, as well as other services in electronic form, corresponds to the objectives of the national project “Data Economy and Digital Transformation of the State” and the capital’s regional project “Digital Public Administration”.

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