Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
BEIJING, May 15 (Xinhua) — Major Chinese online trading platform Taobao, which topped the ranking of the most downloaded mobile apps in 16 foreign countries, has taken another step in expanding its business overseas. As it became known to the Xinhua news agency correspondent on Thursday, the Taobao platform has already started operating in Kazakhstan, allowing consumers to receive information about goods and their prices in Russian, as well as pay for purchases in the national currency without resorting to online translators.
In recent years, the fast-growing Central Asian e-commerce market has attracted increasing interest from global e-commerce merchants. For many Chinese companies looking to enter the Central Asian market, Kazakhstan is the first port of call.
This is the first time that Taobao has launched a multilingual app in a non-English speaking country. Using a more iconic language improves the consumer experience and increases the desire to make a purchase, as confirmed by the first week of Taobao’s Russian language operation in Kazakhstan. According to Taobao’s Kazakhstan division, over 70 percent of its new users who made their first order were native Russian speakers.
“For a long time, the bulk of our overseas customers were members of the Chinese diaspora and students from China. But since last year, we have noticed that Taobao has become popular with a large number of local consumers as well,” the division said, emphasizing that improving the consumer experience for this category of customers will be one of the key areas of work this year.
In addition to the Russian-language app, the company also introduced free delivery for orders over 99 yuan and returns to the place of residence for the first time in Kazakhstan. Thus, a resident of Almaty who bought a Chinese-made down jacket on Taobao can expect the order to be delivered within 10 days and, if something is not right, can return it to a nearby pick-up point. -0-