Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
Beijing, May 28 /Xinhua/ — Russia’s largest dairy holding EkoNiva has opened its first branded store in China, the company’s press service announced.
The outlet opened on Wednesday in the city of Xi’an, the capital of Shaanxi Province in northwest China, where the company’s official representative office, the EkoNiva /Xi’an/ Dairy Co. trading house, is located.
The EkoNiva store is the first imported milk store in Xi’an. Visitors can purchase EkoNiva’s ultra-pasteurized milk and coffee drinks made from the company’s dairy products at the store. In addition, live broadcasts and video materials are planned to promote dairy products on social media and online platforms.
EkoNiva supplies to China ultra-pasteurized milk of various fat content of the classic line and the Professional Line, as well as ultra-pasteurized cream with a fat content of 10%. In the future, it is planned to expand the range of supplies, primarily due to semi-hard and premium hard cheeses, the company said.
“Our main goal is to promote the growth of popularity of milk and dairy products in general, to increase the level of trust in Russian products and, of course, to develop our EkoNiva brand in China,” noted Stefan Duerr, President of the EkoNiva holding.
Currently, EkoNiva’s dairy products are sold through retail chains in Northeast China, the provinces of Shaanxi, Henan, Zhejiang, Fujian, Guangdong and other regions. They are also sold through online e-commerce platforms in most regions of China, the company reported. -0-