Source: Government of Canada News (2)
June 5, 2025 – GATINEAU (Québec), Competition Bureau
Today, the Competition Bureau released its final guidelines on environmental claims following two rounds of public consultations conducted throughout the past year.
The guidelines were designed to help businesses ensure compliance with the Competition Act when making environmental claims. This includes the new greenwashing provisions added to the Act through a series of amendments that became law on June 20, 2024.
The guidelines do not prescribe when or how businesses can make environmental claims. Companies are free to make any environmental claims they wish, as long as they are not false or misleading, and have been adequately and properly tested or substantiated where required.
After carefully considering all of the over 400 submissions, the Bureau finalized its guidelines. A backgrounder with more information on the Bureau’s consultations is available on our website.
The Bureau sincerely thanks everyone who took part in the public consultations and encourages businesses to carefully review the guidelines before making any environmental claims.