Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
“National Trend” (Guochao) is a fusion of the concepts of “domestic” and “trend”: “national” refers to elements of traditional Chinese culture, and “trend” means fashion trends. “New National Trend” combines these two concepts through innovation and creativity.
Today, leading the new national trend, China’s unique traditional culture is unleashing a powerful force for socio-economic development.
This whirlwind of Chinese-style cultural creativity is constantly gaining momentum: from the annual best-selling Forbidden City Calendar to the incredibly popular fridge magnets, internet users have dedicated themselves to collecting and recreating, creating entire “museums” of magnets depicting cultural relics in their homes.
“New National Trend” Boosts Job Creation. In Xi’an, Shaanxi Province, the boom in traditional Chinese costumes, Hanfu, has created a huge demand for makeup artists and stylists. The Chang’an District government launched a free training program for stylists and makeup artists who can recreate the looks of the Tang and Han dynasties. To date, the initiative has created nearly 7,000 jobs, with an average annual income of over 90,000 yuan.
The popularity of the “new national trend” contributes to the optimization of the division of labor, the formation of new professions and the creation of new growth points in the employment sector, which helps the population to obtain high-quality vacancies and full employment during employment.
The Rise of “New Chinese Style”: From Cultural Phenomenon to Industrial Transformation. LaoPu Gold, a brand that revives ancient gold processing techniques, integrates intangible cultural heritage into modern design. Its sales grew by 160% in 2024. Meanwhile, the market size of “Chinese health drinks” based on herbs, fruits, and medicinal plants prepared by boiling and extracting is projected to exceed 10 billion yuan by 2028. “New Chinese Style” is penetrating niche consumer segments, forming a new growth model through cultural values.
The national trend continuously stimulates the consumer market and the potential of enterprises. Its flourishing not only demonstrates the cultural confidence of Chinese brands, but also reflects the high vitality of traditional culture in the modern commercial environment.
Traditional culture is no longer a “showcase” to be worshipped; it has become a living asset that can be touched, transformed, and even enhanced. Keeping pace with the times, Chinese traditional culture not only forms a spiritual reference point, but also marks cultural milestones of high-quality development.