Source: City of Preston
Award-winning digital agency Ethical Pixels® has proudly announced its accreditation as a Living Wage Employer, reinforcing its commitment to ethical business practices and fair treatment of staff.
The Preston-based agency’s accreditation brings the total number of Living Wage employers headquartered in Preston to 35, a figure that highlights the city’s ongoing commitment to its Living Wage City status, awarded in November last year.
“Paying a real Living Wage isn’t just the right thing to do, it improves staff well-being, retention and morale.”
Larry Brangwyn, Managing Director at Ethical Pixels said:
We are thrilled to announce our accreditation by the Living Wage Foundation, reaffirming our commitment to ethical business practices and the fair treatment of our team. By making use of the flexible and reasonably priced co-working facilities provided by Society1 in Preston has reduced overheads and made us more able as a business to commit to initiatives like the Living Wage.”
To mark the milestone, we spoke with Larry, alongside Drishya, Junior UX Designer, and Michael, Junior Web Developer, about their journey to accreditation and what it means for them as a business and as individuals.
Why Ethical Pixels® Chose Living Wage Accreditation, for Larry, the decision was an easy one:
At Ethical Pixels®, we believe that responsible business practices extend beyond the work we deliver. They start with how we treat our people. Becoming an accredited Living Wage Employer reflects our commitment to fairness, transparency, and social responsibility. We know that financial security is essential for well-being, and paying a real Living Wage ensures our team feels valued and supported. As a company that champions responsible business practices and technology usage for others, it’s only right that we apply those same principles to how we operate internally, creating a positive impact for both our employees and the wider community.”
A Straightforward Process with Real Impact, Larry described the accreditation process as refreshingly simple:
The process of becoming accredited as a Living Wage Employer was really straightforward. There was clear guidance, the steps were transparent, and we’ve received lots of ongoing support and advice. We believe that many other businesses are likely already meeting the criteria (or aren’t far off) and could become accredited quickly and easily.”
The Benefits of Being a Living Wage Employer, asked why other businesses should consider accreditation, Larry was clear:
We’d recommend Living Wage accreditation to any business that values its people and wants to make a real, measurable impact. Paying a real Living Wage isn’t just the right thing to do, it improves staff well-being, retention, and morale while promoting a positive workplace culture. It also signals to clients and partners that the business is committed to fairness and ethical practices.”
For Ethical Pixels® employees, the difference is personal and immediate, Drishya shared:
Getting paid over the Living Wage means I am significantly less worried about making ends meet. It’s a relief knowing I’m being compensated fairly, and that peace of mind makes it so much easier to focus on the job I genuinely love. I would recommend it to other businesses because when everyone is getting paid fairly, the work environment just becomes more positive. It makes me feel more respected and valued as an employee.”
Michael agreed:
Speaking as an employee, I feel more motivated to give my best effort because know I am working for someone that has genuine care for their employees. I think it’s a good idea for businesses to help motivate their workforce. It’s a comfort to know that I am always being paid a fair amount.”
The Preston Living Wage Action Group welcomed Ethical Pixels®‘ accreditation, calling it another important step towards their ambition of seeing more local employers commit to paying the real Living Wage — ensuring workers can meet the actual cost of living.
For those considering following in their footsteps and becoming an accredited Living Wage Employer please visit Preston Real Living Wage.