Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
The first China-Central Asia international tourist train from Xi’an to Almaty was launched recently, marking new progress in tourism exchanges and cooperation between China and Central Asia.
At present, the global tourism industry is still affected by uncertainties such as protectionism and geopolitical conflicts, but tourism interactions between China and Central Asia are accelerating in “both directions”. A visa-free regime has been introduced between China and Kazakhstan and Uzbekistan. The number of direct flights between China and Central Asian countries is increasing, with direct flights opened from Beijing, Xi’an, Chengdu, Urumqi and other cities. Xi’an has become the city with the largest number of routes between China and Central Asia, with flights to seven cities in five countries in the region opened from the ancient Chinese capital. China and the Central Asian countries are getting closer to each other, which not only demonstrates a common understanding of development opportunities, but also serves as a living remark to the people-to-people connection under the Belt and Road Initiative.
Through systematic policy coordination, comprehensive connectivity and large-scale industrial integration, China and Central Asia have established a new pattern of tourism exchanges and cooperation. The first China-Central Asia Summit was held in 2023. “The opening of the Central Asia Cultural Tourism Development Train” is an important achievement of the summit. In terms of connectivity, in addition to the growth of direct flights, the railway and road connections between China and Central Asia have become increasingly close. The China-Kyrgyzstan-Uzbekistan Railway Project has been officially launched, and the number of routes on the China-Europe Express Railway has also increased, opening up new opportunities for the development of more tourism destinations and products.
Looking to the future, tourism exchanges and cooperation between China and Central Asia should continue to develop in three directions:
First, it is necessary to highlight the exemplary significance and create a series of landmark projects. It is necessary to closely link and integrate tourism cooperation with the development strategies and relevant policies of Central Asian countries, so as to form a new multi-level cooperation structure with different dimensions and distinctive features. By combining the advantages and characteristics of different countries and regions, taking into account the development needs of different places and friendly cities, jointly creating a series of landmark projects with obvious exemplary and stimulating effects, exploring and forming a group of model cooperation indicators with deep complementarity, high mutual benefit and distinctive characteristics, China-Central Asia tourism cooperation will become a “best practice” for linking the Belt and Road Initiative with the development strategies of various regional countries.
Second, we should stimulate “internal driving forces”. We should strengthen transportation links, promote the simplification of tourism procedures including visa regime and direct flights, improve the security systems of cross-border tourism, dispute mediation, insurance claims, etc. We should promote more mutual understandings, including tourism service standards. In addition, we should explore ways to promote tourism cooperation through the construction of cross-border tourism cooperation zones and cross-border tourism pilot zones. We should guide market players to jointly build tourism infrastructure, and explore policies such as cross-border investment insurance. We should integrate the cultural heritage of the Silk Road, natural landscapes, railways and cross-border self-drive routes, develop China-Central Asia tourist routes, and promote the launch of more cross-border tourist trains with cultural and regional characteristics. We should create more active tourism products, services and business models through forms such as “tourism”.
Third, we need to enhance the visibility of cooperation results. We need to transform policies related to tourism exchanges and cooperation between China and Central Asia into opportunities that are accessible to the people. We need to build the brand image of the Cultural Silk Road plan, enhance public participation in the selection of the cultural and tourism capital of China and Central Asia, and improve people’s sense of satisfaction. We need to formulate a Central Asian blueprint for the Asian Tourism Promotion Plan as soon as possible, and promote tourism exchanges and cooperation between Xinjiang, Shaanxi, and places in Central Asian countries. We need to pay special attention to the joint promotion of Silk Road Heritage routes and tourism products. We need to promote the close integration of tourism cooperation with poverty alleviation, environmental protection and other livelihood issues, realize the transparency of results through digital platforms and information release, and promote the deepening of exchanges and cooperation.
The author is a research fellow at the China Academy of Tourism.