Translation. Region: Russian Federal
Source: Novosibirsk State University – Novosibirsk State University –
On June 17, the educational Sprint “Medical Marketing” was completed at Novosibirsk State University. It was organized jointly with the international cosmetics company Bioderma as part of the project
In less than two months, participants went from ideas to solutions that will soon be tested by the project’s marketing team.
There were about 50 participants at the start, 9 teams reached the final. And the main prize is an internship in Moscow!
What did the participants propose?
The Sprint finalists presented completely different, but equally inspiring approaches to solving medical marketing problems. All projects were focused on the real demand of Bioderma and the problems faced by patients with atopic dermatitis.
The Telegram bot for patient navigation was created by the winners of the Medical Marketing Sprint, Ksenia Vasilyeva and Ekaterina Butikova. The bot helps patients navigate information, receive content selections and important reminders.
Ksenia Vasilyeva:
— For me, it was a love story at first sight. I am a resident in dermatovenereology, and the topic of atopic dermatitis is something I encounter very often during my training and doctor’s appointments. When I saw that the project was being done by Bioderma, I didn’t even have to think: I had already attended their lectures for doctors — always deep and caring. And, to be honest, I sincerely love this brand, I use their products myself. Therefore, participating in such a project became something very personal — I wanted to be part of an initiative that really helps people.
I entered the project with great interest and no less doubts. I understood that it would be cool, because it was a collaboration between NSU and Bioderma, but I was worried that I might not have enough knowledge. I had never done marketing, and technical stuff seemed completely out of my league. But the sprint changed everything: we learned right on the spot, there were so many cool lectures — on medical marketing, on tools, and even on the technical side. And most importantly, there was incredible support from the curators. They didn’t just teach us — they guided us, inspired us, and instilled confidence in us.
Ekaterina Butikova:
— The most difficult part was to understand the technical part, because my education is in a different field. But with the help of modern tools, trial and error, we managed and reached the final product.
Now I understand that you can figure out and do almost everything with due persistence and desire. This experience showed how important it is to be in the trend of new technologies.
The finalists developed working solutions: from an ML model predicting the likelihood of purchasing a product to Telegram bots for interacting with consumers and keeping an AD (atopic dermatitis) diary.
— The Medical Marketing Hackathon is a successful experiment in “landing” and working through the tasks of a specific company by students and young professionals. As a result, the participants gained invaluable experience and direct contacts with business representatives, and the company watched the teams in action; the results of the work will soon be tested by their marketing department.
The company expressed an active desire to continue interacting with student teams not only within the framework of this event, but also through other products of the NSU Startup Studio, such as the .Catalyst accelerator and the Sandbox internship program within the university, said Alexey Starostin, Director of the NSU Startup Studio.
– Project
All teams interviewed patients and collected feedback, obtaining data that could be interesting and useful to the medical community. Irina Gennadyevna Sergeeva, MD, Professor of the Department of Fundamental Medicine at NSU, noted that the works on the topics “Criteria for the selection of emollients in the complex therapy of AD” (authors – Anastasia Bibikova, Maria Darovskikh), “Analysis of reviews and feedback” (Daria Boyarova, Anastasia Korotchenko), “Analysis of engagement in chats and Telegram channels” (Serafima Zolotova, Alina Nikolaeva) deserve publication in scientific journals and can be presented in Scopus.
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