Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
A major international forum, Meet Global MICE Congress, will be held in the capital on December 17 and 18. This was reported by Natalia Sergunina, Deputy Mayor of Moscow. The event will bring together Russian and foreign experts in the field of business tourism, representatives of specialized companies and departments for the third time.
The congress will be dedicated to the MICE industry, related to the organization and holding of business events.
“15 business sessions are planned. They will cover key issues for the development of the industry – from interstate cooperation to the use of modern technologies and promotion in new markets,” noted Natalia Sergunina.
The main topic of the first day will be interaction with government institutions of different countries and cities, and the second day – business partnership and industry initiatives. Traditionally, a cultural program will be prepared for the participants. For example, they will get to know Moscow as one of the international tourist centers.
For the first time, the event will feature an exhibition space for Russian and foreign companies. Entrepreneurs will be able to present their proposals and hold business negotiations. Separate stands will be dedicated to the festival “Moscow Tea Party” and the project “Made in Moscow”.
The congress will feature intensive training sessions and expert presentations in an open microphone format. Specialists will share best practices and the most successful cases.
In 2024, the event brought together more than 1,300 representatives of the business tourism industry from Russia and 16 other countries, including Brazil, India and China.
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