MIL-OSI Russia: Shandong Province’s Caoxian County: Hanfu Industry Becomes New Driver of Rural Revitalization

Translation. Region: Russian Federal

Source: People’s Republic of China in Russian – People’s Republic of China in Russian –

Source: People’s Republic of China – State Council News

Caoxian County, Heze City, is located in the southwest of Shandong Province, bordering Henan Province. It is one of the production and sales bases of traditional Chinese costumes (hanfu) in China. Currently, there are more than 2,750 hanfu production enterprises, about 15,000 online stores, and about 100,000 workers in the county. The annual sales volume of hanfu is about 12 billion yuan, making this industry a new engine for local income growth and rural revival.

Relying on hanfu production and e-commerce, Caoxian County has formed a complete industrial chain covering original R&D, design and production, copyright protection, cutting, embroidery and printing, show and exhibition, and online marketing. At present, the hanfu industry in Caoxian County is rapidly developing towards scale, branding, and high-quality production. Hanfu, mainly mamianqun skirts, are sold to more than 10 countries and regions around the world, including Australia, Canada, and the European Union.

Photos by a Xinhua News Agency correspondent.

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