Translation. Region: Russian Federal
Source: Peter the Great St Petersburg Polytechnic University – Peter the Great St Petersburg Polytechnic University –
A foresight session dedicated to the development of popular science tourism was held at the Institute of Industrial Management, Economics and Trade. The main goal of the event was to develop a strategy for attracting foreign tourists interested in scientific achievements and technologies. This corresponds to the new vector of development of the city’s tourism industry, which was discussed during the accelerator “International Tourism Products of Russia”. The project is being implemented by the Center of Competence in Tourism and Hospitality with the support of the Committee for Tourism Development of St. Petersburg and the Ministry of Economic Development of the Russian Federation.
The development of popular science tourism at the international level is an important step towards strengthening cultural and scientific ties between Russia and other countries. We strive to create tourism products that will be interesting and useful to guests from different parts of the world, allowing them to learn more about Russian science, technology and innovation. Our task is to make St. Petersburg a center of attraction for everyone interested in science and striving for new knowledge, – noted Marina Morozova, General Director of the Center of Competence in Tourism and Hospitality.
The foresight session was attended by representatives of tour operators, the museum community, research institutes, including the Almazov National Medical Research Center, and leading universities. The moderators were associate professors of the Higher School of Service and Trade of the IPMEiT Irina Kapustina and Ksenia Pasternak.
The projects were assessed by the expert opinion of the General Director of the international hospitality school ACORN Hospitality and Tourism Business School Olga Weiss, the General Director of the travel agency Tolstoy House Sofia Sheynina, the head of the paid services department of the Almazov National Medical Research Center Elena Zolotukhina, the public representative of the Agency for Strategic Initiatives Svetlana Selishcheva, the President of the Association of Participants in the Sphere of Medical and Health Tourism Sofia Mozokina, and the author of the program Management of State Programs and Implementation of National Projects in the Russian Federation Denis Askinadze.
Unlike a tourism product with a pronounced cultural component, our project is focused on the scientific, industrial and scientific and production potential of the city. In the future, we also hope to attract tourists as future students, which is especially interesting for educational organizations. But even if they do not choose our universities, popular science tourism will become a powerful tool for popularizing science and a kind of soft power demonstrating the scientific, technical and scientific and production potential of our country, explained the Chairman of the Committee for Tourism Development of St. Petersburg Evgeny Pankevich.
Participants analyzed current trends and prospects for the development of popular science tourism, developed tourist routes and educational programs aimed, in particular, at attracting tourists from the Middle East, the CIS and Vietnam.
Events like today’s foresight session play a key role in shaping the strategy for the development of popular science and industrial tourism. The Higher School of Service and Trade, as part of its activities project office “Industrial Tourism – Polytech” actively develops this important market segment, providing training for qualified personnel and promoting Russian scientific and technological heritage. We are convinced that such activities will significantly not only increase the tourist attractiveness of the region, but will also contribute to enhancing the brand of Russian industry, as well as strengthen Russia’s image as a leader in the field of science and technology, – noted the Director of the Higher School of Service and Trade Olga Voronova.
The meeting culminated in the development of a passport for a unique tourism product in the field of popular science tourism for inquisitive travelers from all over the world.
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