Source: United Nations (Video News)
Directed by Damon Gameau and featuring the Future Council, UN Foundation Next Gen Fellows, UNITE2030 and Girl Up champions. All with the simple message: ‘…what if we get it right?’ #OnceUponAFuture #ActNow #ourcommonfuture
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The United Nations Foundation announced the launch of Once Upon a Future, a global campaign calling on young people to engage in the Summit of the Future and join the millions of people worldwide taking action for our common future. Headlined by a YouTube streaming event on September 22 featuring an eclectic cast of creators and influencers, the campaign launched today with a diverse network of global partners, including the Unlock Coalition, and in close collaboration with the UN.
Hosted by the United Nations on September 22 and 23, the first-of-its-kind Summit will bring decision-makers together with civil society and young people to reset and reboot global cooperation to better manage the risks and opportunities of the 21st century.
Once Upon a Future will highlight the stakes of the Summit for Gen Z and future generations, and will amplify their calls for leaders to agree on the Pact for the Future — a new agreement that would strengthen the multilateral system to better help countries think, plan, and act for the future. The Pact will address important issues ranging from peace and security to digital cooperation, to how we finance our development goals and better deliver for generations to come.
The Once Upon a Future campaign swaps doom and gloom for optimism and hope for a better future, by asking the simple, yet powerful question: “What if we get it right?” Developed in partnership with award-winning creative agency Droga5, Once Upon a Future goes beyond traditional tactics to create a compelling narrative designed specifically to engage a young, global audience. In addition to highlighting the voices and expectations of young people during the Summit of the Future, the campaign also encourages people to take small actions in their daily lives to help build a better future for all through the ActNow platform. The UN campaign invites everyone to join together and ActNow for our common future, with a goal of reaching 2 million actions by September 30.
Launched on September 12, Once Upon a Future utilizes a suite of eye-catching graphics, animations, and video content to drive awareness and understanding around the Summit and its outcomes. Once Upon a Future puts young people at the center, elevating their expectations and aspirations through user-generated content. In addition to these visual assets the campaign also includes the following activations.
More information: https://www.un.org/actnow