Translation. Region: Russian Federation –
Source: State University Higher School of Economics – State University Higher School of Economics –
Photo: TASS
Entrepreneurs lack the knowledge to run a successful business, and they are willing to pay for their education. It is important that they have access to verified content. At the same time, only those programs that adapt content to new challenges while maintaining high educational standards, as is the case at HSE, can be in demand.
A press conference was held at TASS, where the results of the PRIM sociological study (“Entrepreneurs of Russia: Research Monitoring”) for the first nine months of 2024 were presented.
This study is regularly conducted by the Russian Ministry of Economic Development together with Sber and the Public Opinion Foundation. The quarterly survey involves 600 active entrepreneurs, 600 self-employed individuals and 2,200 other respondents. The emphasis is on the entrepreneur’s personality – their moods and expectations, problems and needs. This time, the experts focused on business education.
According to Deputy Minister of Economic Development of the Russian Federation Tatyana Ilyushnikova, the business education market in Russia is growing and is expected to exceed 100 billion rubles by the end of the year. Almost 80% of the entrepreneurs surveyed note that they lack the knowledge to run a business, and 40% of those surveyed have undergone training in the last three years or are currently undergoing it. This is not about classical education in the generally accepted sense, but about short training formats.
They are offered, in particular, within the framework of the flagship project “My Business”, created under the auspices of the Ministry of Economic Development of Russia and successfully competing with market platforms. “It is important for entrepreneurs to receive information from verified sources, which is a guarantee of its quality,” emphasized Tatyana Ilyushnikova.
The study showed that entrepreneurs prefer flexible training formats — webinars with the possibility of feedback, text materials that can be studied at a convenient pace, video lectures. “Although educational tracks are provided free of charge in the state support system, 75% of entrepreneurs are ready to pay more than 20 thousand rubles a month for the necessary knowledge,” the deputy minister said.
Deputy Chairman of the Board of Sberbank Anatoly Popov added that young entrepreneurs are more actively seeking knowledge than their experienced colleagues. In-person training is also in demand, as it expands the opportunities for networking. The survey showed that 71% of those who completed the training noted improvements in their business.
Alexander Lind, CEO of the educational platform Lerna.ru, emphasized that small businesses are focused on quickly learning specific skills, while large businesses invest in long-term educational programs in fundamental areas.
Natalia Ababiy, Managing Partner of the online platform Distant Global, said that meetings with real entrepreneurs who talk about their experiences are of particular interest.
Roman Levkovich, Director of Public Relations at the National Research University Higher School of Economics, emphasized the importance of the brand of providers of training programs for entrepreneurs, be it the My Business project or leading universities. He also confirmed the growing need for business education using the example of the National Research University Higher School of Economics: “One of the leaders in business education in Russia — Higher School of Business “We see double-digit growth every year, and over the last year the number of MBA students has grown by 50%.”
According to Roman Levkovich, entrepreneurs need not only solid knowledge, but also meta-competences that help them adapt to new conditions. They also need to master modern digital technologies. “Only those programs that adapt content to new challenges while maintaining high educational standards can be in demand,” says the HSE Public Relations Director.
One of these challenges is the introduction of AI and other digital tools: HSE has continuing education programs that teach entrepreneurs how to use them. Another challenge is the changing geopolitical situation associated with the turn to the East, and the university is implementing programs that help build successful businesses with China and other Eastern countries. A number of continuing education programs are being created together with businesses, including a joint intensive course “Scaler» for top managers of small technology companies.
According to Roman Levkovich, HSE is seriously investing in the development of DPO. Created marketplace — a catalog of DPO programs, where you can not only choose a program, but also pay for it, and after training receive a certificate (which, however, does not exclude the possibility of a personal visit to the university for a consultation on choosing a program). From November 14 to 16, the HSE will host the 1st Moscow DPO Forum “Challenges of digitalization and new university solutions“.
The HSE Public Relations Director noted that it is the university that determines the professions and business areas that will be in demand in the future. He also described the university as an environment of like-minded people, where leaders of the entrepreneurial community can communicate with their peers — not just exchange experiences, but also adopt competencies from colleagues with whom they study. “When you come to an advanced university, you can be sure that you will be taught advanced skills that will be in demand in the near and distant future,” concluded Roman Levkovich.
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