Translartion. Region: Russians Fedetion –
Source: State University Higher School of Economics – State University Higher School of Economics –
Average culture and the habit of shallow perception
In modern society, culture has become an object of mass consumption, and many works of art are created with one purpose in mind – for profit. Of course, kitsch plays a primary role here – it generates a strong emotional response caused by a pile of familiar images (here it is, the “rich chandelier”), and not a deep intellectual and aesthetic perception. TV series, blockbusters, pop music use standard, easily digestible formulas to attract as many consumers as possible.
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