Translartion. Region: Russians Fedetion –
Source: Moscow Government – Government of Moscow –
The capital’s business actively supported the large-scale city project “Winter in Moscow”. Thus, it not only became a major holiday, but also offered wide opportunities and support measures for entrepreneurs. For example, the magic market of the “Made in Moscow” project united more than 500 manufacturers and placed its sites on seven tourist streets of the capital, including Arbat, Novy Arbat, Kuznetsky Most, Rozhdestvenka, as well as Tverskoy Boulevard, Stoleshnikov Lane and Bolotnaya Square. Each pavilion became a real art object – red and white knitted balls, a mini-station, a box of toys, a box of chocolates, a huge gift. In them, one could buy clothes, accessories, cosmetics, children’s toys, household goods, food products and much more.
One of the most attractive for guests was the flagship pavilion on Bolotnaya Square, where master classes, fashion shows and ice shows were held, and a magic train also ran. During its operation, the magic market was visited by 570 thousand people, and Moscow brands sold over 50 thousand products. 10 percent of the proceeds from the market participants were sent to the charity fund “People’s Front. Everything for Victory!”
As part of the “Come on in!” project, more than 700 organizations from various fields, such as public catering, the beauty industry, trade and education, made over 900 offers to city residents and tourists: from discounts and bonuses to free master classes, gastronomic tastings, performances and sports activities. More than six thousand people took advantage of them.
Businessmen helped create a festive mood in Moscow by decorating the facades, shop windows and entrances of their organizations. This was facilitated by three special support measures that were launched in the capital this season. More than 5.3 thousand entrepreneurs applied for them. For example, with the help of a grant for decoration of the first 100 entrepreneurs, business owners were able to compensate for part of the costs of decorating their sites.
In addition, a competition for the best festive decoration was held. The total prize fund was 700 million rubles. And creative teams, designers and all interested persons over the age of 18 were able to demonstrate their talents in a competition for the best project of festive and thematic decoration of a non-residential property.
From December 26 to 29, the Central Exhibition Hall “Manezh” hosted the II Moscow Beauty Week — one of the largest events of the project. Over four days, it was visited by more than 60 thousand people, and 600 Russian companies presented their products, of which 384 were from Moscow. One of the most popular objects of the exhibition was the “Made in Moscow” stand, designed as an advent calendar.
Residents of the capital actively formed the poster of the project “Winter in Moscow”. In total, 529 applications for holding events were received from individuals and business representatives. Most often, these were master classes (63 percent), concerts and show programs (15 percent), lectures and seminars (14 percent), and excursions (eight percent). Every fifth event took place in the Central Administrative District, and 80 percent were held in other districts.
The Winter in Moscow project not only allowed businesses to make a name for themselves and increase sales, but also became a real winter holiday. In total, the events attracted almost 30 million residents and guests of the city.
The Winter in Moscow project became the main event of the season, which united various events of the capital. City residents and tourists remembered traditions and history, warmed themselves with tea and hot buns, skated, watched ice shows, gave gifts to people who found themselves in a difficult life situation, and also showed care for those who needed it.
Muscovites and guests of the capital had a huge choice of entertainment in the open air and in cultural and sports institutions. The atmosphere of winter traditions engulfed the entire city: more than 1.9 thousand sites were open. The project organically wove in the capital’s largest festivals “Moscow Estates”, “Moscow Tea Party”, “City of Light” and many others.
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