Source: European Parliament
Question for written answer E-000989/2025
to the Commission
Rule 144
Sebastian Kruis (PfE)
The implementation of the DMA presents significant challenges for Europe’s digital ecosystem, with potential repercussions for the well-being of all stakeholders, including users, advertisers and the broader economy. Rather than enhancing the competitiveness of European businesses, the DMA introduces the risk of increasing advertising costs, which could disproportionally impact small and meduim-sized enterprises that rely on digital advertising to reach their customers. The importance of digital advertising in the European economy is well-supported by data. This model generates – via Meta’s ad platform alone – EUR 107 billion annually for European businesses, with a return of EUR 3.79 for every euro invested (according to Meta). Additionally, a study published on 11 May 2022 confirmed that 80 % of campaigns generate profits, highlighting its key role in business competitiveness in Europe (according to Kantar Group).
- 1.Does the Commission not consider that increasing restrictions and costs for ‘gatekeeper platforms’ will lead to higher advertising costs for European businesses relying on these platforms, ultimately affecting their competitiveness?
- 2.Subscription for No Ads models are well-established in the market across different sectors and endorsed by the Court of Justice of the EU. Does the Commission agree that these models are fit to comply with the requirements of the DMA, while preventing excessive harm to European businesses, as well as avoiding potential repercussions for trade with the US?
Submitted: 6.3.2025