Source: European Parliament
Question for written answer E-001056/2025
to the Commission
Rule 144
Irena Joveva (Renew)
Young Europeans, susceptible to media influence, are constantly being exposed to fashion advertisements. 50 % of young Europeans are following fast fashion trends just to avoid mockery and maintain friendships. 34 % have not worn an item again after posting a picture of it online, or after being seen wearing it by friends. Media-driven appearance ideals lower self-esteem by making people equate their worth with their physical appearance. A decline in body image affects overall well-being, contributing to depression, anxiety and body dissatisfaction.
In Europe, people aged 16 to 34 represent about 50 % of the fast fashion industry’s consumer base. Social media platforms, such as Instagram and TikTok, shape trends, while influencer partnerships create pressure to adopt the latest styles. This pressure majorly contributes to the youth mental health crisis we are seeing in Europe today.
- 1.How will the Commission address the omission of fast fashion advertisements from online safety legislation?
- 2.When and how will the Commission increase its focus on preventing mental health issues among young people and creating a nourishing physical and online environment for them to develop into healthy adults?
- 3.How will the Commission address the significant negative impact on young people’s mental health caused by fast fashion advertisements?
Submitted: 12.3.2025