Translartion. Region: Russians Fedetion –
Source: Saint Petersburg State University – Saint Petersburg State University –
Such meetings, as noted by Kamilla Nigmatullina, Head of the Department of Digital Media Communications at St. Petersburg State University, create a unique space for strengthening ties within the university community. Here, former students can not only talk about their professional path and demonstrate their achievements, but also participate in planning future projects, enriching themselves with the experience of their colleagues.
The SPbU professor emphasized that maintaining close contact with graduates is a strategically important process. Two-way communication allows the academic environment to quickly respond to the challenges of the real sector, and university students to use the resources of the educational organization for professional development, achieving career heights and increasing competitiveness as specialists.
“One of the tasks of St. Petersburg University is to create a space for alumni networking, since each of them is an integral part of a huge community united by the common values of university culture,” said Kamilla Renatovna, adding that the event’s program is structured in such a way as to provide participants with both the theoretical foundation and the practical tools necessary for the successful realization of their professional potential.
St. Petersburg State University graduates can joinprofessional chat to exchange vacancies and experience in implementing their own projects.
During the conference, graduates of various educational programs shared the results of their analysis of practical cases. VK UX researcher Polina Vanevskaya explained the differences between marketing and product research, revealing the specifics of each area. She also highlighted the strengths and weaknesses of the approaches, allowing you to optimize the decision-making process when choosing a work methodology. “Research for business is trending today. However, the key is choosing a relevant approach that will best meet the goals set, including studying customer (CX) and user (UX) experience,” the graduate said.
Noting the practice-oriented format of the event, Tatyana Kolesnikova, Head of Marketing at Smartlight, shared recommendations for developing a personal brand in social networks. She argued for the growing importance of social capital for career growth and focused on the key features of creating an effective digital resume, noting that it is becoming not just an addition to a traditional portfolio, but a full-fledged alternative to it.
The trend towards using social networks as a means of self-presentation is driven by three factors: expanding a professional network of contacts, creating a unique personal image, and establishing a direct link between the level of personal brand development and income level.
Head of Marketing Department of Smartlight Tatyana Kolesnikova
Editor-in-chief of the content marketing agency Palindrom Ekaterina Bezruchko revealed the secrets of successful regulation of creative copywriting and SEO optimization, explaining the algorithms for creating headlines that attract both readers and search engines. As part of her presentation, she analyzed the existing project “Datebook”, highlighting the principles of forming key positions and methods for integrating original elements into SEO-oriented content, and also gave practical advice on implementing similar strategies in other brand media.
Anastasia Zubova, Product Marketing Manager (PMM) of ADAS at Atom, spoke about the role of a project management specialist in optimizing processes that link advanced technological solutions with the needs of the target audience. She presented an analysis of the mechanisms by which PMM ensures synergy between innovative technologies and market demand and accelerates the commercialization of products. According to the expert, in order to ensure the competitiveness of production, it is important to constantly interact with end users to identify their hidden needs.
Senior Blogger Manager Anna Grakhova, based on eight years of experience and cases of successful advertising campaigns, described adaptive strategies for cooperation with media people in the conditions of the modern advertising environment. She reported on the current state of the online content market, taking into account the impact of new legislation, and proposed long-term solutions for planning and evaluating the effectiveness of marketing projects. As a key argument, she put forward the assumption that the distribution of investments between several medium-sized bloggers is more profitable than concentrating on one popular one.
At the end of the event, the Head of the Alumni Relations Department of St. Petersburg University, Maria Edinova, noted the high level of involvement of the participants and expressed confidence that the conference would become a starting point for new partnerships and initiatives. “Creating a platform for communication between graduates of different years contributes to the formation of a strong professional community, where everyone can find support, advice and new opportunities for development. We strive to create an ecosystem where graduates feel their involvement in the University and actively participate in its life, benefiting themselves and their alma mater,” she emphasized.
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