Translartion. Region: Russians Fedetion –
Source: State University of Management – Official website of the State –
The State University of Management announces the launch of a new English-language Master’s program in international marketing “International Marketing and Brand Management” in the “Management” program.
The international English-language program combines academic knowledge, practical cases, and work with real industry experts – key components of preparing a successful marketing director for an international company. Graduates will learn how to enter new markets, create unique promotion strategies, and increase business competitiveness.
The program was prepared by the Department of Marketing of Services and Brand Management, which has extensive experience working with foreign students.
The training involves an emphasis on digital technologies and ESG marketing, a focus on developing partnerships and promoting key brand values. Graduates will learn how to enter new markets, create unique promotion strategies, increase business competitiveness and develop sales.
The developers are confident that the program will be of interest not only to foreign but also to Russian applicants planning to engage in marketing in the foreign economic environment, who are passionate about digital technologies and interested in improving their English language proficiency.
The program will be implemented in cooperation with the University’s International Service and partners of the Institute of Marketing.
“I am sure that graduates of the program will be in demand in various sectors of the economy. There is always a consistently high demand for quality marketers. And if they also know how to win in the competitive struggle in foreign markets, know how to communicate with foreign colleagues – such professionals are extremely rare. The demand for them is growing very quickly. We took on the task of training “international” marketers as a result of studying the demand of large and well-known employers in Russia and abroad. They are waiting for such specialists,” noted the Director of the Institute of Marketing, Professor G.L. Azoev.
Graduates of the program will be able to apply for career positions: marketing director, head of the brand management department, head of the company’s regional division, communications manager, brand analyst, etc. The best students will receive offers to do internships already in their first year of study.
Details about the program can be found on the official page.
Subscribe to the TG channel “Our GUU” Date of publication: 04/03/2025
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