Translartion. Region: Russians Fedetion –
Source: State University Higher School of Economics – State University Higher School of Economics –
The education market is transforming and developing. HolonIQ platform experts evaluate the industry’s value by 2030 is estimated at $10 trillion. Educational technologies, EdTech, play a leading role in this market. The need for specialized specialists who use innovative approaches is also growing here. In response to this, HSE online campus Launches New Online Master’s Degree ProgramInstructional Design: Theory and Practice of Learning“.
EdTech maintains positive dynamics and becomes more mature after a sharp rise during the pandemic. For example, the Smart Ranking agency reports, that the total revenue of the top 100 largest EdTech companies in Russia in 2024 reached 144.5 billion rubles (148.8 billion rubles for the entire sample of more than 160 companies), which is 19% higher than the 2023 level. The higher online education segment is also scaling: analytics The Commonwealth of Online Higher Education (COHO) says that the total revenue of the market in 2024 will reach 4.5 billion rubles. This is 36% higher than in the previous year. There are also more new online programs. We should not forget about the KidTech market, which is marked by double growth potential. Such indicators would be impossible without high-quality educational products that are thought out from the point of view of the student’s path, so there is a growing need for specialists who are able to develop them using innovative approaches. Therefore, the HSE online campus is launching a new online master’s program “Pedagogical Design: Theory and Practice of Teaching”.
Yulia Koreshnikova, the academic director of the program, spoke about what this profession is, what exactly such a specialist does and who can become one.
Who is an instructional designer?
A pedagogical designer can be called a designer of the learning process and the user’s educational experience. He develops programs, courses, educational materials, educational platforms and takes part in the development of applications using modern digital technologies, expertise in the field of pedagogy, psychology, UX/UI design. As a result of his work, users receive a product that is not only high-quality and effective in terms of solving educational problems, but also comfortable and understandable when interacting with it.
The main areas of activity of pedagogical design are:
analysis of the market and target audience of the product, based on an understanding of the unit economics and metrics of educational products;
development, implementation and support of educational products in face-to-face, distance and hybrid environments;
integration of the latest advances in cognitive and other sciences into the product development process;
assessing the effectiveness of developed educational products based on the results of the research conducted and their compliance with the goals and objectives of the customer;
forming teams to solve problems of educational projects;
implementation of high-quality community management.
The demand for such specialists is growing both in the field of digital content development and in the field of transformation of traditional educational processes.
Is the demand for specialists long-term?
People will not stop learning. The spheres are developing so actively that every 2-3 years you can see the emergence of new professions and changes in existing ones, which exacerbates the need to obtain relevant knowledge and skills through courses and educational programs. In the context of the rapid obsolescence of various professional skills, the role of a specialist in training design is becoming key.
The EdTech market is growing by 15–20% annually, education is actively digitalizing: according to the UNESCO 2022 report, more than 80% of educational organizations around the world have begun to integrate digital tools into their curricula. In addition, there is a growing demand for personalized educational trajectories: according to the Future of Education project, 70% of students prefer individualized learning formats. The education sector is actively transforming. Companies and educational organizations need specialists who can develop effective learning programs for online and blended formats.
Our program is able to provide students with the necessary theoretical and practical foundations in the field of educational experience design, instructional design, psychology, pedagogy, neuroscience, as well as practical skills in the development, implementation and sale of educational products in any segment of education.
How does the training proceed?
The program is based on the principles of balance between academic knowledge and practical work. We provide students with the opportunity to create educational products under the guidance of leading teachers and industry experts. From the first months of study, master’s students undergo practical training in leading companies such as Skillbox, Uchi.ru, Skyeng, Foxford, Sferum and others, where they work on real projects. This approach provides them with successful cases, makes them part of the professional educational community even before completing their studies. The key feature of the program is learning through activity. In addition, teachers themselves use educational technologies in the educational process, which they discuss with students.
The program covers three interconnected blocks with a corresponding set of disciplines:
ideological – the study of key pedagogical and psychological concepts necessary for the conscious design of educational products;
design – mastering tools for creating and promoting educational products;
practical – completing internships and working on real projects in EdTech companies, educational organizations and corporate universities.
In addition, an important component is the research component, which includes a set of disciplines designed to build an ecosystem for mastering the experience of scientific research activities to analyze the target audience, market demands and the effectiveness of the educational product. It is also worth noting that at the start of training, the student chooses a topic for his project and works on it for two years, creating an MVP. Upon completion of training, the results of the project are defended in the format of a final qualifying work in front of industry representatives, which makes it possible to immediately implement their developments in practice.
The learning process itself is entirely online. The format allows for successful combination of learning and career development. For example, we give students the opportunity to find employment in partner organizations.
What jobs can you get after completing your studies?
The specialist will be able to apply for positions as an educational designer, educational experience designer, digital materials developer, methodologist, UX/UI designer, product manager in EdTech, head of corporate training in companies from completely different fields of activity.
According to hh.ru, specialists in educational program design now earn 70,000 rubles at the start of their professional career, and after a couple of years they can already claim a monthly salary of 200,000 rubles.
Who can apply?
Our program is available to anyone who wants to be involved in the development of the education market and its improvement. To enroll, you must have a higher education in any field of study. The diversity of the background of specialists contributes to the development of variability of approaches, ideas, and methods in the educational sphere. Enrollment is based on a competitive selection, so it is extremely important to take care of your portfolio. It should include:
resume; educational documents; motivational video business card; creative task – analysis of situations; creative task – research of needs and preferences in education, development of the concept of a new educational product; additional documents.
Please note: This information is raw content directly from the source of the information. It is exactly what the source states and does not reflect the position of MIL-OSI or its clients.