Translartion. Region: Russians Fedetion –
Source: Moscow Government – Government of Moscow –
Thanks to the program’s tools “Made in Moscow” Moscow brands have sold products worth 350 million rubles since the beginning of the year. This is four times more than in the first quarter of 2024, reported Natalia Sergunina, Deputy Mayor of Moscow.
“The project has already united over seven thousand entrepreneurs. Over the past year, the number of goods on the Made in Moscow website has grown by a third – to 34 thousand items. These are interior items, food products, toys, cosmetics and much more,” said Natalia Sergunina.
According to her, since January, the online showroom has been visited by about 700 thousand people. Most of them were interested in clothes, shoes and accessories.
Product cards lead to online store pages where you can make a purchase. Since the beginning of the year, about 70 percent of all sales have come from marketplaces.
The program’s reach is increasing not only through promotion on online platforms, but also through city events. For example, brands that presented their collections at Moscow Fashion Week have joined the ecosystem. This area is now one of the most numerous. Every seventh resident of the project belongs to it.
The magic market was a successful experience. In seven pavilions, which operated from December 20 to February 28 as part of the Winter in Moscow project, more than 50 thousand products from Moscow manufacturers were sold.
In addition, the program has its own branded retail network – five offline stores.
Sergei Sobyanin announced the launch of a chain of branded stores “Made in Moscow”The number of participants in the Made in Moscow program has exceeded six thousand
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