The British Embassy Tokyo is looking for partners and sponsors to help deliver Musubi – an exciting new initiative to boost UK-Japan people-to-people connections and invest in the next generation of Japanese and UK leaders through a range of educational, youth and cultural exchanges, as well as science, innovation and business collaborations, and more. A range of programmes will be announced with the launch of the Musubi initiative and there is an opportunity to be involved in this exciting work.

The UK-Japan relationship is at its closest in decades and we have set ourselves ambitious commitments to go even further through the Hiroshima Accord that our Prime Ministers agreed May 2023. People-to-people connections are the bedrock on which this relationship will continue to grow, as recognised by the then Foreign Secretary and Foreign Minister when they signed a memorandum of cooperation on people to people exchanges in November 2023. Musubi, will deliver on this commitment as a legacy of deeper connections and shared opportunities for the next generation and beyond.

Any company wishing to register an expression of interest to partner or provide sponsorship to assist with exciting new initiative should make contact with the Embassy as below by the 1st Augst 2025.

For partners and sponsorship please contact: public-enquiries.tokyo@fcdo.gov.uk for the attention of Frankie Rushton