Source: European Parliament
Question for written answer E-001325/2025
to the Commission
Rule 144
Jaroslav Bžoch (PfE), Petr Bystron (ESN), Filip Turek (PfE), Jaroslava Pokorná Jermanová (PfE), Petra Steger (PfE), Diana Iovanovici Şoşoacă (NI), Virginie Joron (PfE), Jana Nagyová (PfE), Tobiasz Bocheński (ECR), Tom Vandendriessche (PfE), Gerolf Annemans (PfE), Adrian-George Axinia (ECR), Klara Dostalova (PfE), Gheorghe Piperea (ECR), Vilis Krištopans (PfE), Elisabeth Dieringer (PfE), Ondřej Krutílek (ECR), Veronika Vrecionová (ECR), Alexandr Vondra (ECR), Tomáš Kubín (PfE)
On 29 January 2025, the Commission presented ‘A Competitiveness Compass for the EU’, an economic framework to guide its work in the coming years. One of its aims is to simplify EU legislation and thus strengthen the competitiveness of EU businesses in the global economy. Yet concerns have been raised about the impact of current legislation, particularly the Digital Markets Act (DMA), on the competitiveness of EU businesses, especially small and medium-sized enterprises (SMEs) that rely on online platforms in terms of advertising. This is occurring despite evidence supporting the positive impact of digital advertising on the EU economy.
Given this context:
- 1.Can the Commission explain the economic rationale for introducing measures that may undermine the ability of advertisers, particularly SMEs, to conduct business effectively online through personalised ads?
- 2.What evidence from the Commission’s analysis supports the claim that restricting personalised ads will not lead to increased costs for advertisers using online platforms?
- 3.If the Commission’s intention is to provide users with an alternative option, does the Commission believe that subscription models, as highlighted by the Court of Justice of the EU, are sufficient for addressing concerns regarding the DMA?
Supporter[1]
Submitted: 1.4.2025
- [1] This question is supported by a Member other than the authors: Ondřej Knotek (PfE)