Source: Panasonic
Headline: Group CTO Tatsuo Ogawa: Beyond Reform—Technology Future Vision’s Progress and Direction for the Next Generation
The Panasonic Group is implementing extensive management reform, but which direction is technology pointing us in? What sort of future is taking shape before our eyes in this era of transformation? To explore the heart of the matter, we spoke with Tatsuo Ogawa, Executive Officer of Panasonic Holdings Corporation and Group CTO overseeing technology strategy.
One year later: Three concepts and an unshakable commitment
We unveiled our Technology Future Vision in July 2024. Since then we’ve received a remarkable amount of internal and external feedback. The support we’ve received, and the specific discussions relating to possible collaboration, have been very encouraging. We see many exciting challenges ahead as we work to realize the vision. The future it embodies remains the same, and we continue to create new technology and businesses as we map out our unique path and push forward.
In particular, the three core concepts of energy and resources, nurturing a sense of fulfillment, and co-caring are vital guiding principles, as we integrate Panasonic technologies to achieve our overall goal of enhancing quality of life for everyone. We are pressing forward with research and development, so I would like to take this opportunity to update you on the progress we are making in multiple directions.
1. Toward a society where energy and resources flow: Tackling the hard challenges of the global environment
We are boldly tackling global environmental challenges through a wide range of R&D initiatives centered on the Green Transformation and Manufacturing Innovation Divisions.
Perovskite solar cells
These glass panels can generate energy where conventional solar panels cannot, for example as windows in dense urban areas. We already have a pilot manufacturing line producing near-commercial-size construction elements (1.0 m × 1.8 m). Our industrial inkjet printing system used to produce these panels is so advanced that it received the prestigious Okochi Memorial Technology Prize. Our goal is to integrate renewable energy generation into everyday urban infrastructure for better energy self-sufficiency and greater resilience in case of disasters.
A Perovskite panel on display at Osaka’s Expo 2025 demonstrates the design potential this technology offers.
Novitek Bio-CO₂ Transformation technology
This biostimulant technology promotes plant growth by harnessing the power of photosynthesis, and represents an important step toward turning CO2 into a valuable resource. Field trials are underway in collaboration with Sumitomo Chemical Company, Limited, and Novitek is showing promise as a driver of sustainable agriculture with higher productivity and lower environmental impact.
kinari (plant-derived cellulose fiber resin composite)
Panasonic has developed moldable materials that are fully biodegradable in marine environments. It achieved this by taking its proprietary technology for blending high concentrations of plant-based cellulose fibers into resins and applying it to marine-biodegradable, plant-derived resins. In April 2025, Panasonic received the Ichimura Prize in Industry against Global Warming for this and related technologies.
Tracephere traceability technology
This technology uses the blockchain to make resource recycling and reuse transparent and trustworthy. It can bring us closer to realizing the circular economy by encouraging the use of recycled materials and preventing illegal dumping.
Design for Circular Economy (DfCE)
This initiative aims to drive the transition to a circular economy by designing products with ease of disassembly and recycling in mind. The effort is based on the MI Division’s perspective of maintaining and regenerating value in manufacturing, and will extend product lifespans and reduce waste.
We also want to expand the positive impacts our activities are having on the environment in FY2025. Efforts in this direction are critically important, not only to halt but reverse biodiversity loss. To this end, we are investing resources in activities that directly support natural capital restoration. An example is our promotion of Nature Symbiosis Site research in areas where biodiversity is already being actively protected by companies, local government, NGOs, and others. These sites are part of Japan’s strategy to meet the global “30 by 30” goal of conserving at least 30% of land and sea by 2030. Another example would be conserving and regenerating blue carbon ecosystems by applying robotics and IoT technologies in collaboration with seaweed aquaculture startups. To ensure transparency and demonstrate our commitment to the environment, we are TCFD* disclosure-compliant and are working to meet TNFD** standards.
* TCFD: Task Force on Climate-related Financial Disclosures. This organization promotes disclosure by enterprises and other entities of information relating to their climate change-related activities and policies, and how these relate to their financial posture.
** TNFD: Taskforce on Nature-related Financial Disclosures. An international organization founded to structure frameworks for corporate risk management relating to natural capital, and for related disclosure.
2. Toward a society of fulfillment: Creating meaningful time
We want our technology to help every member of society find fulfillment in their work and daily activities, and be able to have more meaningful, quality time. At the heart of this concept are initiatives from the Digital Transformation & Cyber-Physical Systems Division.
With digital collection and analysis of data from frontline environments like manufacturing sites, and by providing optimized feedback, we are working to boost operational efficiency and quality and create safer, more secure working environments. We plan to evolve beyond straightforward Kaizen toward Gemba CPS 2.0, a next-generation approach where we reimagine business processes ourselves from the design stage.
We are also developing systems that provide direct support to keep workers safe and enhance their productivity. One of these is Reliable/Safe Operation Support, which helps users prevent work-related accidents.
3. Toward a society of co-caring: Caring for self and others
The third concept is a society where a harmonious state of mind and body encourages co-caring relationships with the people around us. The key to realizing this society is technology that deepens Human Insight.
Verification test environment for time value enhancement of travel experience
Human Insight technology
This uses advanced sensing to collect a wide range, not only of biometric data like heart rate, respiration, and physical movements, but also of behavioral data. It then applies AI to model the individual’s physical and mental condition and characteristics, and even aspects of interactions with others. Then, by stimulating the five senses through environmental parameters including light, sound, scent, and temperature sensations, it aims to guide the individual toward an enhanced state of well-being.
We are developing technologies that use heart rate to identify different types of stress, score a subject’s degree of meditative depth and provide constructive feedback, apply measured levels of concentration to the improvement of work environments, and other applications. We are also exploring unique research topics. Biophilic Hi-Res Sound enhances relaxation through wide-band audio and can strengthen brainwaves associated with relaxation. Therapeutic Sound promotes mental and physical well-being using sound with inaudible components, and can reduce stress levels during cognitive tasks.
These technologies are undergoing development and field testing in a range of settings and realistic use cases. The success of this work will enhance physical and mental well-being and help people realize more creative, fulfilling lives.
Cell therapy solutions
Regenerative medicine is a key area of focus. Treatments that utilize the patient’s own cells and iPS cells offer great promise. Nevertheless, cell manufacturing remains inefficient, labor-intensive, and costly. We are currently collaborating with partners including the Center for iPS Cell Research and Application (CiRA) at Kyoto University to develop an automated system that reliably produces high-quality therapeutic cells in a cost-effective way by combining Panasonic expertise in biotechnology, precision manufacturing equipment, data analysis, and simulation. We are confident we can help make individually-tailored treatments accessible to more people, and contribute materially to extending healthy life span and improving quality of life.
Synergy between structural reform and technology development: Focusing on what truly matters
Panasonic is implementing group-wide management reform, and the impact of these efforts naturally extends to our technology divisions. Budget cuts are part of our efforts to optimize our operations, but I don’t view this as a negative. Instead, I see it as a great opportunity to focus our resources on the initiatives that truly matter as we extend our technological development.
Most important is to select the themes that are likely to have the greatest impact toward realizing our Future Technology Vision, and apply our limited resources to investments that will generate the greatest return.
As we do so, open innovation-style collaboration with universities and enterprises will only become more important. To enhance the speed and quality of our development, we will actively incorporate external knowledge and technologies rather than attempt to go it alone.
What matters most is that we foster a culture of embracing challenges. As our founder Konosuke Matsushita once said, “Don’t fear mistakes. Fear a lack of resolve.” The process of creating new value inevitably includes setbacks. What can we learn from them? How can we apply those lessons? I’m convinced that such experiences strengthen our entire technology organization.
How will AI illuminate the future?
AI is a critical enabling technology for current and future innovation. To reinforce our group commitment to AI, we have launched a new initiative called Panasonic Go. Its goal is to expand the share of AI-related businesses to 30% of group sales by FY2035. In my view, this transformation will mark our evolution into a new breed of enterprise, with seamless vertical and horizontal connections across multiple layers of the organization.
While we are still defining specific business targets for FY2035, our goal is to leverage AI and data to connect value that is now provided through individual products and services. We will not simply embed AI in products, but apply it across R&D workflows to boost efficiency and boldly tackle the challenge of creating new value.
As AI extends into every corner of society, security technology becomes more and more important. From individual product security to security for whole factories and complete IT systems, we are reinforcing our efforts to deliver safety and peace of mind to customers by combining cutting-edge AI with expertise accumulated over many years. We are already contributing to society in tangible ways, such as shielding manufacturing lines from malware, or structuring security systems for entire office buildings.
Panasonic means hope to everyone invested in the future
From my perspective as CTO, I’m continually giving thought to how Panasonic technologies can contribute to future society. I think the answer begins in our founding DNA, which embodies a deep-rooted desire to improve people’s lives through manufacturing.
To those who will lead tomorrow’s society, especially young people shaping the future, and to our engineers at Panasonic, I would say this: Don’t do only what you can do, but keep asking yourself what you should do. No matter how challenging the circumstances, I hope you’ll never lose your optimism. My own motto is, “Good fortune comes to those who smile.” If you’re always optimistic and willing to tackle challenges, I’m confident that a path forward is certain to open up.
For more than a century, Panasonic has been a part of people’s lives through technology. The trust and technological achievement we have accumulated throughout our history are precious assets. Nevertheless, we must keep our eyes on the future and continue to challenge ourselves to create new value.
With the Future Technology Vision to guide us, we will achieve transformation as a united Panasonic Group, and do our utmost to deliver futures filled with promise.
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