Source: People’s Republic of China – State Council News
HARBIN, Feb. 6 — In Harbin, the capital city of China’s northernmost Heilongjiang Province, there is a mesmerizing winter wonderland.
Here, towering ice structures mimicking landmarks from across Asia, cheers from super-long ice slides, and the breathtaking view from a giant Ferris wheel attracted over 610,000 visitors during this year’s eight-day Spring Festival holiday, which ended Tuesday.
Near the entrance of the Harbin Ice-Snow World, an iconic winter attraction, a row of giant red characters stands out: “Snow and ice are also valuable assets.”
This statement, first made by Chinese President Xi Jinping about nine years ago, has reshaped the country’s ice-and-snow sector and spurred the stellar growth of related industries.
In March 2016, when taking part in a group discussion with Heilongjiang lawmakers at the annual national legislative session, Xi stressed the importance of leveraging the province’s winter resources. “Clear waters and green mountains are valuable assets, and so are Heilongjiang’s ice and snow,” he said.
Bordering frigid Siberia, Heilongjiang is known for its freezing temperatures and ample snowfall in winter. With winter temperatures sometimes dropping below minus 30 degrees Celsius, the provincial capital Harbin is dubbed China’s “ice city.”
Guided by Xi’s vision, the province has made sustained efforts to turn itself into a world-class winter tourist destination. Last year, Harbin alone welcomed 179 million visitors, with tourism revenue reaching 231.42 billion yuan (about 32 billion U.S. dollars), both rising over 30 percent year on year.
The 9th Asian Winter Games, set to open here on Friday, presents the latest opportunity to cement Harbin’s “ice city” reputation. Notably, winter sports and tourism are also gaining momentum across China.
Driven by policy support and increased demand, the number of ice-and-snow tourists in China is expected to reach 520 million in the 2024-2025 winter season, with revenue likely to exceed 630 billion yuan, according to the latest report by the China Tourism Academy.
300 MILLION PEOPLE IN WINTER SPORTS
Xi has identified China’s ice-and-snow sector as both a key economic driver and a vital means of promoting public fitness. A passionate sports enthusiast, he closely follows the development of winter sports.
The primary goal of hosting the Beijing 2022 Winter Olympics was to “engage 300 million people in ice-and-snow sports” and promote the leapfrog development of winter sports in the country, Xi told International Olympic Committee President Thomas Bach in 2014.
Before Beijing 2022, he conducted five on-site inspections across different competition zones in Beijing and the adjacent Hebei Province, meeting with athletes, construction workers and venue operators.
“The ultimate goal of building a sporting powerhouse and a healthy China is to strengthen the people’s fitness, which is also an essential part of China’s endeavors to build a modern socialist country in all respects,” Xi said.
The goal of “300 million people in winter sports” is now a reality, thanks to the promotion and popularization of ice-and-snow sports.
“This year, our facility has seen a greater number of people hitting the ice, with a year-on-year growth of about 15 percent,” said Meng Qingyou, who teaches skating at a winter sports center in Harbin.
Across the province, well-equipped facilities and professional coaching at ski resorts have drawn in new entrants from across the country.
In the city of Shuangyashan, a popular ski resort offers 14 trails of varying difficulty levels, catering to both novices and seasoned ski enthusiasts.
“This is my first time skiing,” said Zhao Dezhou, a tourist from east China’s Jiangsu Province. “At first, I was really nervous, but with the coach’s patient guidance, I can now glide freely across the snow and fully enjoy the thrill of this winter sport!”
Even in snow-scarce regions of the country, more people are embracing indoor ice-and-snow sports. According to a recent industry report, six of the world’s top 10 indoor ski resorts are in China, located in cities such as Shanghai, Guangzhou and Chengdu.
ICE-AND-SNOW ECONOMY
Beiji Village is nestled at the northernmost tip of China in the city of Mohe, Heilongjiang. As one of the coldest villages in China, Beiji endures an average temperature of below zero for over seven months a year.
This agricultural and fishing village was named a national top-level scenic spot in 2015, attracting an increasing number of visitors to experience its unique scenery and extreme cold.
“The tourism resources here are truly exceptional,” said Xi at the village during an inspection tour in September 2023. He stepped into villager Shi Ruijuan’s homestay and talked with the locals.
Noting the importance of the tourism sector in achieving high-quality development, Xi urged policy support to ensure that the distinctive snow-and-ice resources generate more income for local people.
In the past, the harsh cold and remote location drove many locals to leave Beiji. Nowadays, however, the very same factors are drawing tourists from far and wide. With ice-and-snow tourism gaining popularity in recent years, ice skating, skiing and fun activities like splashing water to create ice crystals have become big draws of the village.
“Tourists used to come mainly in summer, but now we get plenty of visitors in winter too,” said Shi, adding that she had never expected the bitter cold to become a major tourism attraction.
Shi has run the homestay business for more than a decade. “Previously, it was hard to make even 10,000 yuan a year. Now, we have visitors all year round, and during peak season I can earn over 10,000 yuan in just a week,” she said.
With its booming ice-and-snow tourism, northeast China as a whole has gained fresh appeal. Once known as the country’s rustbelt, the region has long struggled with a painful economic transition and talent outflows.
“Revitalizing northeast China” has been a recurring theme evident in Xi’s multiple inspection tours. In 2023, he stressed efforts to focus on developing the ice-and-snow economy as a new growth driver by promoting a full industrial chain of ice-and-snow sports, culture, equipment and tourism.
Under Xi’s guidance, the ice-and-snow boom has spread from northeast China to the entire country, fostering a new national growth engine.
Located in northwest China’s Xinjiang, Altay Prefecture is developing its reputation as a top skiing destination. In the 2023-2024 snow season, Altay welcomed about 4.89 million tourist visits, with tourism revenue totaling 5.1 billion yuan. It drove about half of the growth in terms of both tourist visits and revenue in Xinjiang last season.
Southwestern provinces, such as Yunnan and Sichuan, are also leveraging their unique plateau ice-and-snow resources, as well as their proximity to Southeast Asia, to attract tourists.
Peng Fuwei, a senior official of the National Development and Reform Commission, noted that the sector has formed a “dual-engine” structure, with winter manufacturing and services leading the way.
“China now produces a comprehensive range of winter sports equipment, from personal gear to high-end snowmaking machines and snow groomers. In 2023, winter equipment sales reached about 22 billion yuan,” he said.
The country aims to boost its ice-and-snow economy as a new source of growth, targeting an economic scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, according to guidelines released by the State Council last year.
MIL OSI China News –
