Source: GlobalData
2024/25 LaLiga generates estimated $117.47 million in sponsorship revenue, reveals GlobalData
Posted in Sport
Spanish football league LaLiga’s largest sponsorship deal in terms of annual value for the 2024/25 season is its title sponsorship with EA Sports. The deal came into effect from the 2023/24 season and covers the top-flight LaLiga and second-tier Segunda Division, LaLiga Promises, and eLaLiga. Additionally, the league’s longest active partner is Microsoft, which has been in partnership with the league since 2016. Overall, the football league generated an estimated $117.47 million in sponsorship revenue for the 2024/25 season, reveals GlobalData, a leading data and analytics company.
GlobalData’ s latest report, “The Business of LaLiga 2024/25”, reveals that the estimated domestic media revenue for the 2024/25 LaLiga is $1.12 billion. FC Barcelona’s kit supplier deal with Nike has the largest annual value across the 2024/25 LaLiga competing teams. New partners for the 2024-25 season were Uber Eats, Exness, Luckia, SportBet, and ACTIVA Group.
Olivia Snooks, Sport Analyst at GlobalData, comments: “Over half of the annual deal revenue for LaLiga is being generated from American-based brands. So, developing partnerships with US-based brands is a logical step for the league to take.”
Real Madrid, being the most successful Spanish soccer club, boasts the second largest kit supplier deal with adidas. Barcelona and Real Madrid hold a far superior commercial value compared to the other competing teams. Both club kit suppliers, Nike and adidas, are comfortably the biggest spenders in the kit supplier market across the LaLiga 2024/25 season.
Snooks continues: “There is a notable drop off in terms of spend between Nike and adidas, and the other kit supplier brands across the market. As mentioned, given the commercial value of Barcelona and Real Madrid, the likes of Castore and Hummel just cannot match the ability to commit to such a high value partnership, unlike Nike and adidas.”
Worth an estimated $381.54 million annually, Barcelona has the highest estimated annual sponsorship revenue for the season, closely followed by Real Madrid in second. Barcelona’s largest deal in terms of annual value ahead of the 2024/25 season is with Spotify. Real Madrid’s largest deal is with HP, which is the team’s first ever sleeve sponsor; the deal is worth an estimated $35 million annually.
Snooks concludes: “It is no surprise that the two teams that have the highest commercial value across kit suppliers, front-of-shirt sponsors, and sleeve sponsors, also have the largest sponsorship revenue across the 20 competing LaLiga teams. It is worth noting that both Real Madrid and Barcelona did not even rank in the top three teams in terms of deal volume; however, both teams have such huge commercial value that the deal volume is not so important.”