Translartion. Region: Russians Fedetion –
Source: Moscow Government – Government of Moscow –
The IV Moscow Fashion Week is ending in the Central Exhibition Hall “Manezh”, which brought together Russian and foreign designers, students of specialized universities and other representatives of the industry. During the event, a professional showroom was opened, a market of Russian designers was held, and fashion shows took place.
This is an important event not only in the fashion industry, but also in the cultural life of the city: the week also included the World Fashion Shorts short film festival and an extensive educational program.
Member of the Moscow Fashion Week expert council, president of the Russian Association of Fashion Industry Participants Tatyana Belkevich noted that this time the designers approached participation with a greater understanding of the expert group’s requirements. This was facilitated by the holding of thematic lectures and the experience of past fashion weeks, where the current participants gained a lot of useful knowledge and understood how to properly present their brands on the catwalk.
“Now we can safely say that we have an industry not just of clothing and fashion production, which is tuned to the end consumer, but also a design industry. This is very clearly visible and can be seen in many collections. Those brands that were just starting out last fashion week have shown themselves very well this season. Experience is growing enormously. The demand for Russian brands is also growing. According to research, in 2024, 73 percent of consumers chose Russian brands with both their hearts and wallets,” said Tatyana Belkevich.
One of the participants of the opening of the IV Moscow Fashion Week was the brand of designer Igor Andreev. In the new collection, he focused on the modern Russian style, demonstrating a commitment to the folk, original and local. The public was presented with many knitted whole products or elements built into images. The podium itself was decorated with structures in the form of Russian window frames.
“Young designers are very actively exploiting the Russian cultural code in their works,” added Tatyana Belkevich. “This is wonderful, because it is really in our blood and it should be used. Famous designers, of course, also use ethnicity, some elements of the cultural code in their collections, but very carefully, very precisely, not like the youth, who have not yet taken flight and really want to make accents.”
Every year, lectures popularizing the Russian fashion industry and talking about the interaction of domestic designers, artists, models and industry specialists with great fashion houses are held as part of the fashion week. According to the curator of the Moscow Fashion Week lecture hall, fashion expert Anna Rykova, the lectures are designed for a wide range of listeners with the aim of popularizing the topic of fashion. Experts talk about the industry as a whole – as a large cultural layer not only in Russia, but also in the world, about how fashion influences people’s tastes and preferences, how it shapes business, reflects cultural, political and economic events, and reacts to various changes. The program includes lectures on the mark that domestic designers and artists have left on world fashion, national costumes and crafts.
“I think that Moscow has probably acquired its own stylistic face recently. Moscow remains less a city associated with strong luxury and more with individuality. It is generally accepted that we have a capital and a cultural capital, St. Petersburg. I think that any capital is cultural and directly connected with fashion. Fashion is connected with culture, culture is connected with fashion – these are two components that are absolutely impossible to separate at the moment. Therefore, culture is fashionable,” says Anna Rykova.
More than 180 brands (including over 100 from the capital) from 27 regions of Russia, including Moscow, Ivanovo, Leningrad, Nizhny Novgorod, Tambov and Tyumen regions, Krasnodar and Primorsky Krai, the republics of Buryatia, Dagestan, Komi, Sakha (Yakutia) and Tatarstan, are taking part in Moscow Fashion Week. Designers from China, Indonesia, South Africa, Turkey, India and other countries are also presenting their collections to a wide audience.
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