Translartion. Region: Russians Fedetion –
Sours: Mainfin Bank –
How do fraudulent customers profit from loyalty programs?
Cashback scams are becoming more common – banks are concerned about fraud on the part of clients, so they want measures to be taken against such persons at the federal level. Most often, cheating schemes cashback look like this:
The citizen is making out bank card with favorable terms of the loyalty program. A large purchase is made with the card, for example, household appliances. The bank credits cashback. The person goes to the store and returns the goods, but the compensation is transferred to another card. The bonuses received remain with the dishonest client – the scheme can be repeated more than once.
Instructions for cheating cashback are popular on the Internet – citizens are encouraged to “earn money on product returns” by resorting to unfair practices. The prospect of a criminal case does not stop Russians – in the Russian Federation, individuals who abuse loyalty programs have been repeatedly held accountable. For example, in 2022, the Ministry of Internal Affairs uncovered a criminal group that received bonuses by purchasing and returning tickets – the damage amounted to over 4.5 million rubles.
What measures do banks offer to combat cashback abuse?
Roskomnadzor has joined the fight against clients engaged in fraud – banks have contacted the agency, calling for measures to be taken against fraudsters. Credit organizations offer:
allow banks to exchange personal data of clients caught in fraud; create a single database of people abusing loyalty programs; block websites that post information about cashback “earning” schemes; increase liability for Russians caught in fraud with bonus programs.
“Cashback fraud is currently insignificant, but the existence of such schemes will allow fraudsters to scale up their activities – bank losses could increase many times over,” noted a representative of OTP Bank.
At the same time, experts, lawyers and individual representatives of the banking industry do not see any prospects for the proposed proposal. It is problematic to distinguish a bona fide client who wants to receive bonuses from a fraudster. Moreover, the implementation of the idea will require significant costs, which may be much greater than the potential costs of abuse within the framework of loyalty programs.
10:10 08.04.2025
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