Source: Toyota
Headline: New Initiative Uses Behavioural Science to Encourage Bengaluru Metro Adoption
Bengaluru, April 11, 2025: The Bengaluru Metro Rail Corporation Ltd. (BMRCL) and the Electronics City Industries Association (ELCIA), in collaboration with Toyota Mobility Foundation (TMF) and WRI India today launched the “STAMP: Nudging Commuter Behaviour” – a pioneering initiative that leverages behavioural science and technology to encourage commuters to shift from personal vehicles to public transport.