Source: GlobalData
Daytona 500 generates estimated $388.2 million in sponsorship revenue for 2025, reveals GlobalData
Posted in Sport
The Daytona 500’s premier annual sponsorship agreement is with Goodyear, the tire manufacturer, which has renewed its commitment to sponsor NASCAR. The partnership designates Goodyear as the official tire provider for NASCAR’s top three national series, including the NASCAR Cup Series. Valued at an estimated $125 million over five years, the deal underscores Goodyear’s longstanding relationship with NASCAR, a partnership that commenced in 2007 as an official supplier. Overall, the Daytona 500 generated an estimated $388.2 million in sponsorship revenue in 2025, reveals GlobalData, a leading data and analytics company.
*‘GlobalData’ s latest report, “Post Event Analysis – Daytona 500 2025”, revealed that NASCAR generated a reported $1.1 billion in domestic media revenue in 2025. The Daytona 500 featured a record prize purse of $30,331,250 for the 2025 edition.
Olivia Snooks, Sport Analyst at GlobalData, comments: “Regarding the sponsorship of the Daytona 500, the portfolio pertains to the 2025 NASCAR Cup Series. Consequently, the series has secured 54 partnerships throughout the season.”
The 2025 edition of the Daytona 500 was broadcast on the first Sunday of the year, 16th February, after the American Football season. The prestigious event emerged as the most-watched sports event of the weekend in the US, peaking at eight million viewers on Fox. The race was still the most-watched NASCAR telecast since the 2023 Daytona 500, providing a much-needed boost for the series as it enters its new domestic broadcast deal.
Snooks continues: “Despite considerable rain delays, the race, which marked William Byron’s second consecutive victory, garnered an average audience of 6.76 million viewers on Fox. This figure signifies a 13.4% increase in viewership year-over-year, compared to the 5.96 million viewers who tuned in for the 2024 race.”
Tickets for the Daytona 500 in 2025 sold out for the tenth consecutive season. An estimated 150,000 people were anticipated to be in attendance for this year’s race. Regarding ticket pricing, individuals who secured a Sunday-only pass obtained 100-level seats at $120. Seats in the 200 and 400 levels commenced at $145, while Fan Zone tickets were offered at $88.
Snooks concludes: “Although the Daytona 500 is regarded as NASCAR’s equivalent of the “Super Bowl,” ticket prices are significantly more affordable than those for the Super Bowl. Additionally, the seats farther from the track afford spectators a more comprehensive view of the race, which contrasts with conventional sports like soccer or basketball, where premium pricing is associated with proximity to the action.”