Translartion. Region: Russians Fedetion –
Source: State University Higher School of Economics – State University Higher School of Economics –
© Higher School of Economics
Within the framework XXV Yasinsky (April) International Scientific Conference A round table was held on the topic of active longevity. Experts discussed the implementation of state policy and corporate experience in this area.
The round table “Active Longevity Programs: Regional and Corporate Experience” was organized jointly Institute of Social Policy HSE University and the D.I. Mendeleyev Institute of Demographic Policy.
Vice-Rector of the National Research University Higher School of Economics, Director of the Institute of Social Policy Liliya Ovcharova recalled that the President’s decree on national development goals contains two target demographic indicators: increasing the total fertility rate and increasing life expectancy.
“There are many events aimed at promoting the birth rate, and the topic of increasing life expectancy is still not sufficiently represented in the information agenda. At the same time, there are many scientific publications confirming the contribution of active longevity programs to healthy life expectancy,” she noted.
Deputy Director of the Institute of Social Policy at the National Research University Higher School of Economics Oksana Sinyavskaya spoke about the specifics of socio-demographic processes that influence the priorities of social policy in the interests of the older generation. She noted that the population of Russia is aging, but the reserves for increasing life expectancy are high. According to the definition of the speaker, active longevity is “a state of social, economic, physical and psychological well-being that provides older citizens with the opportunity to meet their needs and be included in various spheres of society, achieved with the active participation of the citizens themselves.”
Oksana Sinyavskaya also spoke about the implementation of the principles of active longevity in the Strategy of Actions in the Interests of Senior Citizens in the Russian Federation until 2030. Its goal is to increase the life expectancy and quality of life of the elderly. In addition to health protection and the development of medical care in the geriatrics profile, it talks about strengthening the value of a multi-generational family in society, creating conditions for the realization of the personal potential of senior citizens, increasing their financial security and developing infrastructure for a high-quality and safe life.
More than 12 million people are currently participating in regional active longevity programs. Among the most popular areas of these programs are physical education and sports, education and enlightenment, socio-cultural events and social tourism. At the same time, the speaker noted the rather low awareness of citizens about the possibilities of the programs, as well as some limitations in the offer of services, especially in the area of social tourism.
Ivan Efimov, Executive Director of the D.I. Mendeleyev Institute of Demographic Policy, noted that despite the beneficial effects of active longevity programs, research shows that they often “take grandparents away from the family.” “I think it is important to work from the point of view that no nanny can replace a grandmother. If we are talking about improving demographics, including the birth of children, it is important that there is a favorable environment for a grandmother to be with her family, with her grandchildren,” he believes.
Deputy Executive Director of the D.I. Mendeleyev Institute of Demographic Policy, Head Responsible Business Laboratory HSE University Oleg Krivokhizhin told which indicators related to active longevity are taken into account by the Business Reputation Index of Entrepreneurs (EKG-rating). He noted that many enterprises take care of pensioners, make them additional payments and pension supplements, issue voluntary health insurance, organize spa treatment and various cultural events.
“Today, the ECG rating of companies is becoming an indicator not only of how the company stimulates birth rates, but also of how it supports employees after retirement,” the expert noted.
Deputy Director of the State Budgetary Institution “Moscow Longevity” Anna Skorik informed about the positive experience of the project implemented in the capital, and the head of the public projects department of the Russian Gerontological Scientific and Clinical Center of the Russian National Research Medical University named after N.I. Pirogov Vadim Samorodov spoke about the medical aspects of working with the elderly and the importance of a systematic approach in this work aimed at improving the quality of life in old age. He noted that in the last five years of life, people spend about 50% of their lifetime treatment costs.
Olga Eremenko, Vice President and Director of the Department of Ethics and Anti-Corruption Compliance of PSB Bank, Anastasia Gorelkina, Deputy Chairman of the Board of Directors of SDS Holding Company, Member of the Board of Directors of Azot JSC, Vice President of the Association of Communication Agencies of Russia (AKAP), and Alexey Basisty, Deputy General Director for HR Management of Gazprom Transgaz Moscow, shared their companies’ experience in creating conditions for employment of people of different ages and implementing active longevity projects.
“As part of the implementation of the social support program in 2024, the company allocated more than 190 million rubles to improve the quality of life of people of silver age,” Anastasia Gorelkina reported, in particular.
According to her, the events cover a wide range of areas – from regular financial assistance to providing free mobile communications. In addition, the company provides additional payments for holidays. For example, Victory Day, Miner’s Day.
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